In today’s fast-paced digital world, businesses need creative, data-driven marketers who can shape powerful brand strategies, engage audiences, and drive growth. The BSc Business Management and Marketing degree at Gisma University of Applied Sciences, based in Berlin, Germany, equips you with the expertise to succeed in the competitive world of marketing and business. Whether you’re interested in digital marketing, branding, or market analytics, this specialised marketing degree programme will prepare you for success.

Accredited by the Chartered Institute of Marketing (CIM), this programme offers a BSc Business Management and Marketing specialisation, ensuring that graduates meet global industry standards. Blending core business management principles with specialist marketing skills, ensures graduates leave with a globally recognised qualification. If you’re looking for an undergraduate marketing degree that delivers both strategic business expertise and cutting-edge marketing knowledge, this is the ideal programme for you.

This BSc Business Management with Marketing programme is perfect for creative, analytical, and business-minded individuals who are passionate about marketing, digital innovation, and consumer engagement. If you enjoy developing strategies, understanding market trends, and using creativity to drive business success, this degree will give you the skills and confidence to make an impact in the competitive world of marketing.

The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.

Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 universities in Germany and 2% of all universities worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.

CIM Accreditation (Marketing Pathway): This BSc Business Management & Marketing degree is accredited by the Chartered Institute of Marketing (CIM), ensuring global recognition for quality in marketing education.

Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Berlin campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

The full-time bachelor’s degree programme spans six semesters. The curriculum includes a ‘mobility window’ in the 5th semester, where you can choose to study abroad, undertake career development modules, or complete an internship.

For the bachelor’s programme, the total student workload for the courses is 180 ECTS credits.

Build a solid foundation with core business management modules, followed by specialised marketing modules to give you the expertise to succeed. You’ll also have the opportunity to spend a semester abroad, with options in international cities like London, Shanghai, and Singapore. You can combine this with an internship or business project with global companies such as Amazon or Alibaba so that you’ll be ready to jumpstart your career as soon as you graduate.

The BSc Business Management degree also offers the choice to specialise in other high-demand areas of business, including: marketing, logistics, entrepreneurship and finance. Please visit these programme pages for more information.

General Business Competencies

Fundamentals of Strategic Management

Digital Marketing Methods

Leadership in a Digitalised and Globalised World

Fundamentals of Marketing

Financial and Cost Accounting

HR Management

Project Management

Sustainability Management

Digital competencies

Digital Transformation and Cases

Economics and Digital Economics

Innovation Management in a Digital and Globalised World

Action and Intercultural Competencies

Foreign Language

Intercultural Skills and Ethics

Creative Problem Solving and Strategy Development

Internship

Study Abroad Option

Scientific and Methods Competencies

Mathematical Foundations

Statistics

Academic Writing and Research Methods

Bachelor Thesis

Specialisation: Marketing*

Data Driven Business Models

Customer Behaviour

Market Research and Data Analytics

Social Media Marketing

Digital Customer Experience Management

Digital Brand Management

The BSc Business Management & Marketing is accredited by the Chartered Institute of Marketing (CIM), ensuring a globally recognised standard of excellence. This accreditation enhances employability, offers a pathway to professional CIM qualifications with potential module exemptions, and combines academic theory with real-world marketing skills.

Key Benefits:

Enhanced Credibility: Boosts the value of your qualification in the job market.

Pathway to CIM Qualifications: Fast-track further qualifications with potential exemptions.

Practical Training: Combines theory and real-world applications.

Boosted Employability: Signals industry-relevant skills to employers.

Exclusive Professional Advantage: This unique opportunity offers a clear path to recognised industry certifications and advancement in your marketing career.

This BSc Business Management and Marketing Bachelor’s degree opens doors to dynamic career opportunities across industries. With a strong blend of business expertise and marketing knowledge, you’ll be ready to develop campaigns, manage brands, and drive business success in a fast-evolving digital landscape.

Potential graduate opportunities: Marketing Manager, Brand Strategist, Digital Marketing Specialist, Social Media Manager, Market Research Analyst, Product Manager, Advertising Executive, and Business Development Manager.

General university entrance qualification

English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.

International students must conduct an entrance test.