In today’s fast-paced digital world, making an impact calls for more than just enthusiasm. You need the right training and insight. Our MSc in Social Media and Influencer Marketing is designed to give you the strategic mindset and up-to-date knowledge essential for thriving in this dynamic sector. By combining theory with practical application, you will gain the skills to excel in leadership roles, innovative start-up ventures, or high-profile brand collaborations across various industries.

You will deepen your understanding of influencer marketing, content creation, and data analytics by tackling real-world challenges. This comprehensive approach ensures you are fully prepared to stand out and create tangible value for any organisation looking to grow its online presence.

If you are looking to build an exciting and impactful career in digital marketing, this programme is ideal for you. As a graduate of the MSc Social Media and Influencer Marketing programme, you will be in high demand among digital agencies, multinational brands, and consultancy firms. You will possess in-depth expertise in identifying and engaging online audiences, creating viral marketing campaigns, and leveraging analytical tools to guide strategic decisions.

Gisma University of Applied Sciences is officially state-recognised by the federal state of Brandenburg, meaning it has full degree-awarding powers and operates in line with the rigorous academic standards set by the German higher education system.

It also benefits from AMBA accreditation, which was awarded for the Global MBA. The prestigious AMBA accreditation represents innovation and excellence in education – held by only six institutions in Germany and fewer than 2% of business schools worldwide.

Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

This course is available to study over a standard period of one year. If you have the relevant academic or professional experience, you could be eligible for admission into the programme, tailored to complete within this timeframe. Talk to our programme consultants to find out whether this is the case for you.

The programme is modularised, meaning each module is assigned a fixed number of credit points and concludes with an examination. This programme consists of 60, 90, or 120 ECTS credits, depending on the track and your eligibility. The standard track spans 24 months (120 ECTS), while the credit-based track can be completed in 12 or 18 months (60 or 90 ECTS), based on prior academic credits, qualifications, or work experience.

A key feature of the 120 ECTS track is the Mobility Window (20 ECTS), which provides an opportunity to gain international experience through exchange programmes at partner universities or practical placements in relevant industries, NGOs, or governmental bodies. This immersive experience enhances intercultural competencies, global awareness, and the practical application of academic knowledge in professional settings.

Take the next step in your international business career with our focused and streamlined programme, ideal for those seeking to enhance their expertise in a condensed timeframe.

Your chosen track (60, 90, or 120 ECTS) will determine the specific modules you undertake. All modules are designed to equip you with both foundational theory and practical skills in creative entrepreneurship, growth strategies, and project management.

60 ECTS Track (1 Year)

Influencer Marketing and Brand Partnerships (10 ECTS)

Digital Marketing & Analytics (5 ECTS)

Content Strategy and Creation (10 ECTS)

Research Methods and Scientific Work (5 ECTS)

Strategic Social Media ROI (10 ECTS)

Customer Experience Design (5 ECTS)

Thesis (15 ECTS)

Digital Competencies (0 ECTS)

90 ECTS Track (1.5 Years)

Influencer Marketing and Brand Partnerships (10 ECTS)

Digital Marketing & Analytics (5 ECTS)

Content Strategy and Creation (10 ECTS)

Research Methods and Scientific Work (5 ECTS)

Strategic Social Media ROI (10 ECTS)

Customer Experience Design (5 ECTS)

Social Media Community Management and Social Listening (10 ECTS)

Research Seminar (5 ECTS)

International Marketing (5 ECTS)

Thesis (25 ECTS)

Digital Competencies (0 ECTS)

120 ECTS Track (2 Years)

Influencer Marketing and Brand Partnerships (10 ECTS)

Digital Marketing & Analytics (5 ECTS)

Content Strategy and Creation (10 ECTS)

Research Methods and Scientific Work (5 ECTS)

Strategic Social Media ROI (10 ECTS)

Customer Experience Design (5 ECTS)

Social Media Community Management and Social Listening (10 ECTS)

Research Seminar (5 ECTS)

Elective (5 ECTS)

International Marketing (5 ECTS)

Mobility Window (20 ECTS)

Digital Competencies (5 ECTS)

Thesis (25 ECTS)

As a graduate of the MSc Social Media and Influencer Marketing programme, you will have the theory and practical skills to excel in a rapidly evolving digital landscape. These capabilities will help you pursue roles such as influencer marketing manager, social media strategist, content marketing consultant, and beyond.

Potential graduate opportunities: Influencer Marketing Manager, Digital Content Strategist, Brand Partnership Specialist, Social Media Community Manager, Marketing Analyst (Digital Focus), Online Engagement Consultant

Bachelor’s degree in a relevant discipline

English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.