The MSc Business Management & Marketing programme at Gisma University of Applied Sciences in Berlin, Germany, offers a dynamic, in-depth understanding of the business landscape with a specialised focus on marketing strategies and digital transformation. This programme blends essential business management concepts with marketing expertise, equipping you with the skills to navigate the fast-evolving world of global business. The programme covers everything from international marketing and brand management to digital marketing and customer experience design. You’ll gain practical experience and strategic insights to take on leadership roles in marketing across a range of industries.

In a digitally-driven world, this programme ensures you’re ready to lead marketing innovations and develop customer-centric strategies, giving you a competitive edge in a global marketplace.

This programme is designed for ambitious individuals who want to combine leadership skills with expertise in marketing. If you’re looking to gain a comprehensive understanding of business while specialising in the marketing field, this course is for you. Whether you’re aiming to lead marketing campaigns, innovate digital strategies, or build global brands, this degree equips you with the knowledge and skills to succeed in the dynamic marketing world.

The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.

Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA. The prestigious AMBA accreditation represents innovation and excellence in education.

CIM Accreditation: This MSc Business Management & Marketing degree is accredited by the Chartered Institute of Marketing (CIM), ensuring global recognition for quality in marketing education.

Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Potsdam campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

The course is available to study both full-time and part-time. The standard period of study is two years full-time, part-time correspondingly longer. If you have the relevant academic or professional experience, you could be eligible to shorten the study period to one, or one and a half years. Talk to our programme consultants to find out whether this is the case for you.

The programme is modularised, which means each module is assigned a fixed number of credit points and concludes with an examination. This programme consists of 60, 90, or 120 ECTS credits, depending on the track and your eligibility. The standard track spans 24 months (120 ECTS), while the credit-based track can be completed in 12 or 18 months (60 or 90 ECTS), based on prior academic credits, qualifications, or work experience.

In the 2-year format (120 ECTS credits), the curriculum includes a ‘mobility window’ in the 5th semester: a semester reserved for you to study abroad, undertake an internship, or complete a business project in practice.

The MSc Business Management degree also offers the choice to specialise in other high-demand areas of business, including: project management, human resources, finance, and cybersecurity. Please visit these programme pages for more information.

General Business Competencies

International Strategic Management

Innovation Management and Digital Transformation

International Economics

Management of People in Cross Cultural Environments

Behavioural Competencies in Virtual Teams

CSR, ESG and Ethics

Emotional Agility in International Business

Digital Competencies: Electives in Cloud Computing, Big Data, Cyber Security

Study abroad or Internship or Business Project

Scientific and Methods Competence

Research Methods and Scientific Work

Research Seminar

Master Thesis

Specialisation: Marketing

International Marketing

Pricing Policy

Brand Management & Product Development

Digital Marketing & Analytics

Customer Experience Design

The MSc Business Management & Marketing is accredited by the Chartered Institute of Marketing (CIM), ensuring a globally recognised standard of excellence. This accreditation enhances employability, offers a pathway to professional CIM qualifications with potential module exemptions, and combines academic theory with real-world marketing skills.

Key Benefits:

Enhanced Credibility: Boosts the value of your qualification in the job market.

Pathway to CIM Qualifications: Fast-track further qualifications with potential exemptions.

Practical Training: Combines theory and real-world applications.

Boosted Employability: Signals industry-relevant skills to employers.

Exclusive Professional Advantage: This unique opportunity offers a clear path to recognised industry certifications and advancement in your marketing career.

An MSc in Business Management & Marketing from Gisma University of Applied Sciences opens up a wealth of career opportunities in the marketing and business sectors. You’ll be prepared for leadership positions where you can drive marketing strategies, enhance brand value, and optimise customer experience.

Potential graduate opportunities: Marketing Manager, Brand Strategist, Digital Marketing Specialist, Customer Experience Manager, Product Development Lead, Marketing Consultant, Market Research Analyst, E-commerce Manager.

Bachelor’s degree in a relevant discipline (business, economics or social sciences, psychology, law, engineering, computer science, or closely related sciences)

English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.