The MSc Digital Marketing programme is designed for students from all academic backgrounds who want to thrive in today’s fast-moving marketing world. This hands-on degree blends academic theory with real-world practice, giving you the strategic and practical skills needed to stand out and make an immediate impact in the industry.

You’ll explore topics such as Digital Campaign Planning, Global Marketing, Brand Management, and Customer Insight, while completing an independent research or consultancy project that prepares you for the challenges of a global digital marketplace.

Our MSc Digital Marketing programme is designed to equip individuals from diverse undergraduate backgrounds with the skills and expertise needed to thrive in this exciting industry.

Some of the topics you will be studying include:

• Digital Campaign Planning: Dive deep into the art of Digital Campaign Planning, gaining insight into strategies that drive real-world results.
• Global Marketing: Explore the complexities of Global Marketing, understanding how to navigate international markets and audiences.
• Brand Management: Learn the intricacies of Brand Management, discovering the secrets to building and nurturing successful brands.
• Customer Insight: Gain a deep understanding of customer behaviour and preferences, empowering you to make data-driven decisions.
• Independent Research: Conclude your academic journey with an impactful independent research or consultancy project.

Our programme isn’t just about theory, it’s about real-world application. We blend academic rigor with practical relevance, creating a learning environment where you’ll engage in:

Interactive Learning: participating in group discussions and seminars, enabling you to apply your knowledge in collaborative settings.

Varied Assessments that challenge through a range of assignments designed to test your understanding and practical skills.

This programme is ideal for aspiring marketers, entrepreneurs, and professionals seeking to enhance their strategic thinking and digital expertise. Whether you’re starting your career or aiming to upskill, this programme provides the tools to succeed in an evolving business environment.

Berlin School of Business and Innovation, in partnership with the University of Chichester, offers the MSc Digital Marketing programme. The University of Chichester is a highly regarded UK institution, recognized for its strong academic performance and teaching excellence.

• Overall ranking: 26th in the Guardian University Guide 2025, rising 12 places and consistently among the top 30 UK universities.
• Business & Management: Ranked 97th in the Guardian University Guide 2025; Marketing ranked 66th by the Complete University Guide 2025.
• Teaching Excellence: Named University of the Year for Teaching Excellence 2026 by the Daily Mail University Guide.
• Student Satisfaction: National Student Survey ranked Chichester 6th in the UK for teaching and 12th overall (out of 131 institutions).

This partnership allows students to benefit from Chichester’s academic excellence while studying in Berlin’s dynamic and diverse learning environment

Blend Theory with Real-World Practice 

This degree blends academic insight with practical projects, giving you the strategic and technical skills to make an impact in the marketing industry. Participate in group discussions and seminars with expert faculty who guide you in applying your knowledge in a collaborative setting.  

Explore Key Areas of Digital Marketing 

From international campaigns to consumer insights, you’ll learn design strategies, brand management, content creation, and data analytics essential for businesses to flourish in a digital generation. These digital marketing skills and knowledge are sought across almost all industries as businesses rely on connecting with customers online.  

Engage in Interactive Learning 

More beyond textbooks with interactive learning, live workshops, practical work, and experiential work-based activities. Bring digital strategies to life and apply them to real-world business challenges and learn from professionals, digital strategists and industry leaders.  

Boost Your Career Potential  

With the rise of AI, data-driven decision-making and evolving customer behaviours, this programme prepares you with adaptable, versatile skills to succeed in the ever-changing digital landscape. You’ll graduate ready to lead innovative campaigns, anticipate market shifts and find a wide range of digital marketing roles. 

Upon successful completion of the MSc Digital Marketing programme should be able to:

• Provide a challenging, stimulating and self-rewarding study environment
• Develop a range of key skills by means of opportunities provided in the modules
• Accommodate student needs in relation to maximising their career potential by enabling them to develop specialist knowledge, understanding and skills in digital marketing
• Produce graduates who are confident in the conceptual understanding and knowledge of digital marketing and their ability to apply these skills at a strategic and operational level
• Encourage reflection about ethical issues in Marketing
• Develop scholarly research skills of students and their ability to reconcile practice and research

Graduates will be well-prepared for roles such as Digital Marketing Manager, Brand Strategist, Content Marketing Specialist, or Marketing Analyst across global industries. The programme also lays a strong foundation for further study or entrepreneurial ventures in the digital space.

• Delivery: On campus 
• Location: Berlin, Germany
• Duration: 18 months
• Degree: MSc Digital Marketing awarded by the University of Chichester

The learning and teaching will consist of a variety of elements such as lectures, tutorials, workshops, animated/non-animated video, practical work, seminars and trips. The assessment strategy will include individual/group reports and/or presentations, case studies, essays, portfolio development, reflective journals and experiential work-based activities.

The majority of your course work will be completed in groups and on-going support will be provided through the use of structured, targeted individual tutorials and online tutorials.

The modules of this programme are offered and delivered 100% on campus.

Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.

Please note: each year is divided into three terms.

Term 1

• Introduction to Digital Marketing
• Brand Management

Term 2

• Digital Campaign Planning
• Global Marketing

Term 3

• Customer Insight
• Research Methods

Term 4

• Dissertation / Consultancy Project

Minimum age: 21 years old

Academic qualifications: 

• An Honours Bachelor’s degree or an equivalent international qualification
• International qualifications will be assessed for equivalency using:
• UK ENIC (UK National Information Centre for global qualifications and skills)
• The University’s internal expertise and experience with overseas qualifications
• Consideration will also be given to applicants with at least three years of relevant managerial experience, provided they can demonstrate the ability to study at postgraduate level.

English language requirements: 

IELTS 6.0 overall (minimum 5.5 in all bands) or equivalent, e.g., TOEFL iBT 80, Pearson Test of English 59, Duolingo English Test 105.