This programme aims to enhance your DM skills by teaching you the concepts and theoretical frameworks that inform future DM campaigns. You will gain a comprehensive understanding of marketing techniques specifically designed for digital contexts, as well as updates on the latest industry trends such as Artificial Intelligence and Social Media tolls. Additionally, you will learn about pitching sessions and communication strategies connecting with the big ideas students have for the campaigns.

Get ready to take your career to the next level, expand your knowledge, and embrace new challenges. Professional certificate programmes are the perfect choice, offering you the opportunity to drive real business impact.

This programme is designed for beginners in DM as marketing professionals, consultants that want to understand the DM concepts, and business owners who want to implement DM strategies for their companies.

• Delivery: Hybrid (two on-campus sessions + self-study via Canvas)
• Duration: 4 weeks
• Degree awarded by: Berlin School of Business and Innovation

This programme includes:

• Two sessions, each four hours, conducted through synchronous learning
• 42 hours of asynchronous learning via BSBI’s Educational Platform
• Final test at the end of the programme

This programme is designed to inspire and empower students to acquire the skills needed to excel in this field:

• Strategic thinking in digital marketing
• Ability to develop a digital marketing plan

• Live learning from an expert faculty
• Learning from an industry expert
• Committed support team
• High-tech learning platform
• Forum discussion for peer-to-peer learning