Digital marketing is at the centre of how organisations connect with people online, build their brand and grow their business. This programme helps you understand how digital marketing works in practice, including social media, search, content, analytics and campaign planning. 

You will learn how to turn ideas into effective campaigns and how to use data to improve results in a competitive digital world.

• Digital Marketing Function, Brand Leadership and Strategy
• Consumer Behaviour in the Digital World
• Content Marketing and Engagement Strategies
• Data Analytics and Insights for Global Marketing
• AI and Automation in Digital Marketing
• Ethics, Privacy and Sustainability in Digital Marketing
• 1 x Research or Consultancy Project

This programme is for students who are interested in communication, creativity, business and digital media. It is an excellent choice if you want to develop practical skills for a fast-moving area where ideas, strategy and data work together, and if you want to build a career in a modern digital environment.

• Digital marketing executive
• Social media manager
• SEO specialist
• PPC specialist
• Content creator
• Campaign manager or marketing analyst

These roles can be found in agencies, businesses, charities, public organisations and international brands, across many different sectors.

Academic: 2:2 Bachelor's (Honours) degree, or equivalent, in any discipline. Non-graduates will be considered individually based on relevant work experience and/or professional qualifications on a case-by-case basis.

English Language: IELTS 6.0 minimum 5.5 in each component, or equivalent.

Other: Applicants are encouraged to submit both an up-to-date CV and a supporting statement as part of the application.