The Bachelor of Business in International Marketing at Schellhammer Business School is a unique program that focuses on the study of Marketing from an International perspective.

The multidisciplinary syllabus that includes Marketing, Digital Media, Advertising, Marketing Research and Planning gives students a broad educational perspective with the opportunity to pursue future careers in Media & Advertising where skills honed on this program such as critical, analytical and creative thinking, intellectual agility and innovation are highly valued.

In line with all other post and undergraduate programs at Schellhammer Business School, the manifold issues facing humanity – overpopulation, climate change, contamination, pollution, depleting resources, gross inequality, failed economic systems, and political dogmatism will be explored whilst advocating and supporting a new system of beliefs.

The human condition is to seek answers to many human related and created problems, by trying to make moral, ethical, spiritual and intellectual sense of the world.

YEAR 1

• Skills Lab: Using Microsoft Office
• Principles of Economics
• Principles of Business Management – Organization Structure
• Financial Accounting
• Sales Development
• Business Ethics
• Principles of Marketing
• Digital Business Transformation
• Marketing Research
• Principles of Business Management – Building and Leading Teams
• Economics II – Microeconomics
• Social Psychology
• Managerial Accounting

YEAR 2

• New Venture Creation I
• Human Resources Management
• International Business Law
• Corporate Finance
• Economics III – Macroeconomics
• New Venture Creation II
• Negotiation and Conflict Resolution
• Advertising and Promotional Planning
• Personal Growth & Development
• Performance & Talent Management
• The Family Business
• Integrated Marketing Communication
• Contracts & Agreements

YEAR 3

• Thesis Elaboration
• Managing Strategy I
• Organizational Psychology
• Managing Strategy II
• Risk Management
• Intellectual Property Law
• Business Sectoral Analysis
• Artificial Intelligence in Business
• Cross Cultural Management
• Brand Management
• Marketing Strategy
• Reputation Management

• Course Code: BBA-300
• Course Duration: 3 academic years
• Semester 1: October / Semester 2: February
• ECTS (European Credit Transfer System): 180 Points
• Minimum age: 18 years old