Combine creativity and strategy with our Master in Marketing. Gain a deep understanding of the interplay between global consumer trends and social media platforms, together with effective team management and SMART marketing techniques.

The program allows you to explore your talents and their applications in careers in digital transformation, sales and sustainable business, among many others.

Want to expand your horizons? You can transfer between our EU campuses and expand your international experience.  

Learn how to:

• Design efficient digital campaigns 
• Build strong B2B relationships
• Drive success in fast-paced environments
• Enhance product development skills 
• Leverage data to optimize results

This is a one-year program (60 ECTS), divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module.

You will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term.

In order to graduate, you must also complete a Final Capstone Project (6 ECTS).

Term 1 (18 ECTS)

• Tools for Success
• Business Immersion Week
• Winning Strategies for Market Entry
• Marketing for International Businesses
• Understanding Consumer & Customer Markets

Term 2 (18 ECTS)

• Strategic Marketing
• Data-Driven Marketing: The Power of Analytics
• Developing a Leadership Edge
• Strategic Development for Business Success
• Business Immersion Week

Term 3 (18 ECTS)

• Building Successful Teams
• New Product Development for Growth
• Business Immersion Week
• B2B Marketing
• Digital Marketing

Final Capstone Project

This Capstone Project is an opportunity for students to apply their knowledge and skills from previous courses in their program to either create a business plan or expand on a previous project. Through this project, students will comprehensively understand business principles, methods, tactics, and practical insights into the tools and resources required to begin or manage a successful business.

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. 

During this program, students will:

• Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
• Understand the relationship between the customer and the company.
• Learn analytical, strategic and operational marketing competencies.
• Study the major processes of marketing through case studies and class discussion.

On successful completion of this program, you will earn:

•  A university-specific degree (título propio*) awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain.
•  A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.

Note: Upon successful completion of the graduation requirements, students who accessed this program via the Executive Bridging Program (EBP) will earn the following qualifications:

• A master’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua and programmatically by ACBSP and IACBE.
• Optional additional qualification (see below) to earn a U.K. state-recognized degree awarded by London Metropolitan University.

After completing the master program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met).

To earn the MSc International Business Management, you must complete an additional 14-week Business Consultancy Project module (30 ECTS) and a Research Module.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Brand Strategist

Crafts compelling brand narratives, positions products distinctively & builds lasting customer connections.

Marketing Analytics Manager

Transforms campaign data into actionable insights, optimizes spend & drives marketing ROI.

CRM & Loyalty Marketing Specialist

Designs & manages campaigns to boost customer retention, loyalty, & lifetime value through personalized marketing.

Product Marketing Manager

Develops go-to-market strategies, communicates value propositions & drives adoption of new offerings.

Digital Campaign Strategist

Orchestrates multi-channel marketing initiatives, creates engaging content & maximizes digital conversion opportunities.

These are the admission requirements for this master's program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

1 certified copy of bachelor's degree and transcripts

Proof of English level:

TOEFL score 93/4.5 (as of Jan 2026) (internet-based), 238 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; minimum PTE-A of 59; native speaker of English or equivalent.

Applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean