Maximize your career prospects with this Bachelor of Arts in Leisure & Tourism (título propio*) degree that elevates your vision of tourism and hospitality leadership. Gain practical insights into service quality, event management, and sustainable tourism while honing your entrepreneurial skills.

Open the door to successful careers in event planning, travel and tourism services, conference management and much more.

Want to expand your horizons? You can transfer between EU campuses or take part in exchange programs with our OMNES sister schools in Paris, Bordeaux, Lyon, Monaco and London. Plus, with our fast-track option, you can graduate faster by completing one or two summer semesters.

Learn how to:

• Optimize tourism operations efficiently
• Analyze financial performance in tourism ventures
• Develop profitable business models in leisure
• Drive sustainable tourism initiatives
• Analyze global leisure trends

This bachelor’s (título propio*) + BA (Hons) in Business Management program is a three-year, seven-semester program (240 ECTS) taught exclusively in English.

Our courses have been specifically designed to foster job-ready graduates, giving you the knowledge and skills that will equip you for the business landscape of the future. To graduate, you must successfully complete a capstone project and present two final cases.

Semester 1 (22 CH | 30 ECTS)

• Business Management
• Managing People & Organizations
• Marketing & UX
• lmpactful Communication
• Finance & Accounting
• Innovative Technology in Business

Semester 2 (22 CH | 30 ECTS)

• Project Management
• Applied Data Analytics
• Economics & Enterprise
• Responsible Management
• Digital Branding, Advertising & Media Channels
• Creativity & Design Thinking

Semester 3 (22 CH | 30 ECTS)

• Logistics & Operations
• Digital Business
• Financial Reporting & Analysis
• Entrepreneurship & Business Development
• Cross-Cultural Business Issues
• The Business of Tourism

Semester 4 (22 CH | 30 ECTS)

Strategies in A Disruptive World

Marketing in Action

Business Research Methods

Service Management

Event Management

Cultural Heritage

Semester 5 (22 CH | 30 ECTS)

Creative Business Cases

Transformational Change Management

lnnovation in Business

Tourism Marketing

Sustainable Tourism: Policies & Ethics

Hospitality Management

Semester 6 (22 CH | 30 ECTS)

• Strategic Management I
• Global Business I
• Human Resource Management I
• Data Management & Analytics I
• Creativity, Innovation & Entrepreneurship I
• Capstone Project I

Semester 7 (22 CH | 30 ECTS)

• Strategic Management II
• Global Business II
• Human Resource Management II
• Data Management & Analytics II
• Creativity, Innovation & Entrepreneurship II
• Capstone Project II

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:

Business Immersion Week

All students are required to participate in five Business Immersion Weeks during their bachelor studies. The norm is to attend once per semester or two times per year. The Business Immersion Week provides a week of dynamic and engaging activities designed to stimulate entrepreneurial thinking and develop student networking skills.

Final Capstone Seminars 

These seminars provide support and information for students during the final capstone process, including the documentation and administrative requirements, and assistance with topic selection, research focus and capstone proposals. 

Final Cases: Business/Specialization

All students must prepare two final cases and successfully defend them before a panel of judges. The first is a general business case and the second is in the student's specialization subject.

Final Capstone 

The final capstone component marks the culminating academic requirement for students at all levels and allows them to identify and investigate real world challenges, and to produce an independent piece of academic work reflecting their knowledge, research and analysis. 

This bachelor’s program focuses on the economics, tourism and leisure management, research and communication areas within leisure and tourism. Throughout their studies, students will:

• Assess sustainability in a tourism organization or hotel.
• Understand the most important facet of the hospitality industry customer service.
• Research major trends and assess their potential impact on the industry.
• Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.

On successful completion of this bachelor’s (título propio*) + BA (Hons) in Business Management program, you will earn: 

• A university-specific bachelor’s degree (título propio*) awarded by Universitat de Vic – Universitat Central De Catalunya (UVic-UCC), Spain.
• A Certificate of Specialization in one of the eight majors from EU Business School Switzerland.
• A state-recognized Dublin Business School BA (Hons) in Business awarded by Quality and Qualifications Ireland.

The degree programs (títulos propios*) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG).

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Travel Consultant

Support travel planning, coordinate bookings, & assist clients in creating seamless, personalized travel experiences.

Guest Relations Coordinator

Welcome guests, resolve issues, & ensure outst&ing experiences in hospitality or customer-facing environments.

Events Coordinator

Organize logistics, liaise with vendors, & support the planning & execution of successful events.

Sustainable Tourism Associate

Promote eco-friendly travel practices, support sustainability initiatives, & assist in community-based tourism development.

Duty Manager

Oversee daily operations, support staff, & ensure smooth service delivery in hospitality or facility management.

These are the admission requirements for this bachelor's program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent

Proof of English level: 

TOEFL score 79 (internet-based), 211 (computer-based), 550 (paper); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A score of 51; native speaker of English or equivalent