Embrace the future of business with this forward-thinking Bachelor of Arts in Digital Business, Design & Innovation (título propio*). You’ll cultivate the entrepreneurial skills and adaptability needed to create innovative, practical solutions, empowering you to lead and drive digital transformation across industries.

If you want to spearhead digital transformation, or take leading roles in brand management, change management, entrepreneurship, this degree is the perfect preparation for a successful career.

Want to expand your horizons? You can transfer between EU campuses or take part in exchange programs with our OMNES sister schools and other partners all over the world. Plus, with our fast-track option, you can graduate faster by completing one or two summer semesters.

Learn how to:

• Design user-centric digital experiences
• Develop innovative business solutions
• Leverage data for strategic decisions
• Integrate technology with creative design
• Lead digital transformation initiatives

This bachelor’s (título propio*) + BA (Hons) in Business Management program is a three-year, seven-semester program (240 ECTS) taught exclusively in English.

Our courses have been specifically designed to foster job-ready graduates, giving you the knowledge and skills that will equip you for the business landscape of the future. To graduate, you must successfully complete a capstone project and present two final cases.

Semester 1 (22 CH | 30 ECTS)

• Business Management
• Managing People & Organizations
• Marketing & UX
• lmpactful Communication
• Finance & Accounting
• Innovative Technology in Business

Semester 2 (22 CH | 30 ECTS)

• Project Management
• Applied Data Analytics
• Economics & Enterprise
• Responsible Management
• Digital Branding, Advertising & Media Channels
• Creativity & Design Thinking

Semester 3 (22 CH | 30 ECTS)

• Logistics & Operations
• Digital Business
• Financial Reporting & Analysis
• Entrepreneurship & Business Development
• Boosting Creativity
• Digital Skills Development

Semester 4 (22 CH | 30 ECTS)

• Strategies in A Disruptive World
• Marketing in Action
• Business Research Methods
• Digital Economy
• Web Design & Web Analytics
• Digital Leadership

Semester 5 (22 CH | 30 ECTS)

• Creative Business Cases
• Transformational Change Management
• lnnovation in Business
• Introduction to Data Science
• Digital Transformation
• Entrepreneurship in Digitalization

Semester 6 (22 CH | 30 ECTS)

• Strategic Management I
• Global Business I
• Human Resource Management I
• Data Management & Analytics I
• Creativity, Innovation & Entrepreneurship I
• Capstone Project I

Semester 7 (22 CH | 30 ECTS)

• Strategic Management I
• Global Business I
• Human Resource Management I
• Data Management & Analytics I
• Creativity, Innovation & Entrepreneurship I
• Capstone Project I

To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:

Business Immersion Week

All students are required to participate in five Business Immersion Weeks during their bachelor studies. The norm is to attend once per semester or two times per year. The Business Immersion Week provides a week of dynamic and engaging activities designed to stimulate entrepreneurial thinking and develop student networking skills.

Final Capstone Seminars 

These seminars provide support and information for students during the final capstone process, including the documentation and administrative requirements, and assistance with topic selection, research focus and capstone proposals. 

Final Cases: Business/Specialization

All students must prepare two final cases and successfully defend them before a panel of judges. The first is a general business case and the second is in the student's specialization subject.

Final Capstone 

The final capstone component marks the culminating academic requirement for students at all levels and allows them to identify and investigate real world challenges, and to produce an independent piece of academic work reflecting their knowledge, research and analysis.

The program combines the practical development of digital skills with boosting creativity and entrepreneurial innovation. Students who take this program will also:

• Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.
• Develop management and leadership skills.
• Demonstrate knowledge of new technologies and innovation.
• Obtain a practical working background which prepares them for immediate entry into a management position.

On successful completion of this bachelor’s (título propio*) + BA (Hons) in Business Management program, you will earn: 

• A university-specific bachelor’s degree (título propio*) awarded by Universitat de Vic – Universitat Central De Catalunya (UVic-UCC), Spain.
• A Certificate of Specialization in one of the eight majors from EU Business School Switzerland.
• A state-recognized Dublin Business School BA (Hons) in Business awarded by Quality and Qualifications Ireland.

The degree programs (títulos propios*) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG).

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Innovation Associate

Research market trends, support innovation initiatives, & help bring new ideas to execution phase.

Digital Business Analyst

Analyze user data & digital systems to recommend improvements that align with business goals.

Digital brand Strategist

Develop digital campaigns, shape brand identity online, & track engagement across digital platforms.

E-commerce Coordinator

Support online sales, update product listings, & analyze performance to drive digital storefront success.

Product Manager

Assist in product lifecycle management, gather user feedback, & coordinate teams to meet roadmap goals.

These are the admission requirements for this bachelor's program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent

Proof of English level: 

TOEFL score 79 (internet-based), 211 (computer-based), 550 (paper); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A score of 51; native speaker of English or equivalent