From business economics and sustainability to marketing strategy, you’ll gain an advanced business skillset and essential marketing know-how with this forward-thinking program. You'll develop innovative problem-solving skills which will position you for exceptional career opportunities in fields such as digital marketing, marketing intelligence, advertising and social media.

• Develop innovative marketing strategies
• Navigate digital & social media landscapes
• Lead cross-functional teams effectively
• Create compelling brand content
• Analyze consumer behavior & market trends

This is a six-semester, three-year program (180 ECTS). The core courses taught during the first year will give you a solid grounding in all essential business disciplines, while the second and third years incorporate your chosen pathway, in addition to the core courses. 

In your final year, you will undertake a year-long Business Consultancy Project designed to integrate knowledge gained throughout the program. Interacting with a real-world company, you will conduct a situational analysis and then apply your research insights to develop solutions for actual business challenges or problems.

As the BA (Hons) in Business Management is a full-franchised program offered by the University of Derby, the selection criteria for admission is fully aligned with their Admissions Policy.

Semester 1 (30 ECTS)

• Understanding People in Organizations
• Operations, Supply Chain & IT
• Business Economics

Semester 2 (30 ECTS)

• Finance & Business Performance
• Developing an Enterprising Mindset
• Marketing Fundamentals

Semester 3 (30 ECTS)

• Quantitative Skills for Business
• Sustainability & Responsible Management
• Convergent Media

Semester 4 (30 ECTS)

• Applied Operations Management
• Managing Performance Through People
• Digital and Social Media

Semester 5 (30 ECTS)

• Global Business & Strategy
• The Business Consultancy Project Part I
• Marketing Strategy

Semester 6 (30 ECTS)

• Developing Leadership & Management
• The Business Consultancy Project Part II
• Content, Copywriting & Creativity

The BA (Hons) in Business Management (Marketing) provides students with key competencies in core business areas and a specialized skill set in their chosen pathway.

They will acquire practical skills with direct application to real-world business scenarios and develop the agile, innovative thinking essential for success in a global business environment.

Objectives include: 

• Have acquired subject specific terminology and expertise in their chosen subject area(s) and be able to demonstrate competence in the application of subject relevant theories.
• Analyze information and make reasoned judgements.
• Have demonstrated understanding and knowledge of specific subjects appropriate for successful progression on their chosen undergraduate program.
• Demonstrate the ability to access and utilize a variety of information sources for research purposes.

On successful completion of this program, you will earn:

A U.K. state-recognized BA (Hons) in Business Management (International Business) degree from University of Derby, U.K.

This BA (Hons) program is additionally accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an extra international qualification: CMI's Diploma in Management and Leadership.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.

Consumer Insights Analyst

Analyze consumer data & trends to inform marketing decisions, product development, & brand strategy alignment.

Marketing Associate

Support campaign execution, content creation, & marketing coordination across channels to boost brand presence.

Media Planning Associate

Help develop media plans, schedule ads, & track campaign performance to optimize reach & spending.

Brand Development Coordinator

Assist in brand development, monitor market trends, & support cross-functional marketing initiatives to maintain consistency.

Digital Marketing Coordinator

Plan & manage digital campaigns, optimize SEO/SEM strategies, & analyze metrics to grow online engagement.

These are the admission requirements for this program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!

Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent

Proof of English level:

Minimum IELTS score of 6.0 with a minimum of 5.5 in each component; native speaker of English or equivalent.