The Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA). As a result of this partnership, BSBI is able to offer the Masters in Sports Management Programme. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020 and ranked 7th in the 2021 Guardian League Tables for Business, Management & Marketing.

The learning and teaching methods used in the MSc in Sports Management programme is fully-consistent with QQA’s Subject Benchmark Statement for Events, Hospitality, Leisure, Sport and Tourism (November 2019).

Generally, contact hours include a combination of lectures, workshops and seminars, individual and group tutorials, in addition to real-time practical activities. Under the direction of carefully selected module tutors, students will participate in live sports matches and events, case-studies, field studies, placement activities, internships, consultancy, working in small groups, independent study and research and technology-enhanced and blended learning.

Also consistent with the QQA’s Subject Benchmark Statement for Events, Hospitality, Leisure, Sport, and Tourism (November 2019), learning opportunities are designed to ensure that students are engaged in subject specific contexts throughout the course. These may include work-related learning; learning opportunities in specialised facilities or using specialised items of equipment, for example, venues and event-specific facilities; and exhibitions contact with the industry, associations, or professional bodies.

The Masters in Sports Management programme is delivered face-to-face, with some online delivery available (‘blended’). Assessment of the programme includes formative feedback to students throughout the development of their work and summative assessment at the middle and/or end of each term. The type of work students that students submit consist of the following: portfolio, essays, reports, presentations, and group work.

The Masters in Sports Management programme team includes dynamic senior lecturers and distinguished professionals who possess passion and expertise in this thriving field of academic study. These individuals are attained through a rigorous selection process and bring a blend of academic rigor and industry insights to the classroom. Staff on this course must have either an MA or equivalent professional practice in a relevant discipline or field.

All lecturers and senior lecturers undertake scholarship in their disciplines. Specialist or industry guest lecturers visit the programme, adding to the curriculum delivery to supplement the learning journey of students with relevant professional and global contexts. IT and other technical professionals are also employed by BSBI to ensure the successful operation of the programme.

This 18-month MSc in Sports Management programme carefully-designed experience combines an academic curriculum with practical learning, team leadership, case studies, field trips, and networking. It aims to prepare students for a rewarding career in this dynamic field, where expertise in sports management, strategic management, marketing, project management, law and human resource management are paramount.

You will also have the opportunity to attend modules on academic research methods as well as to learn the German language alongside your programme.

The modules of the Masters in Sports Management programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.

The modules of this programme are offered and delivered 100% on campus.

Term 1

• Strategic Management in Sports
• Working with Data
• Corporate Finance in Sports Management
• Study Methods

Term 2

• Business of Esports
• Strategic Human Resources in Sports
• Management and Leadership in Sports

Term 3

• Research Methods in Sports Management
• Project Management in Sports
• Sports Law for Business

Term 4

• Dissertation or Final Course Project

• Delivery: On campus 
• Duration: 18 months
• Campus: Berlin, Germany
• Degree awarded by University for the Creative Arts

Upon successful completion of the MSc Sports Management course students will achieve the following Learning Outcomes (consistent with UCA’s Marking Descriptors for Level 7):

• Experimentation and Innovation: Demonstrates a deep and comprehensive understanding of sports management and management principles, theories, and practices and uses this knowledge to explore possibilities and take risks in academic writing.
• Research and Analysis: Conducts independent research projects; collects, and analyses data; and presents findings effectively, contributing to sports leadership and management knowledge and best practice.
• Engaging with Practice: Collaborates effectively in multidisciplinary teams, demonstrating leadership and critical thinking, especially in the development of approaches to business strategy.
• Realisation and Communication: Communicates complex sports leadership and management concepts and strategies clearly and persuasively to diverse audiences, both orally and in writing, building a sustained rapport with relevant processes and technologies.
• Personal and professional Connectivity: Critically evaluates alternative viewpoints, appreciating diversity and integrating ethical and sustainability principles into sports management strategies and practice.

BSBI’s dedicated Careers Services staff members actively work with students during their course of study and with them as alumni to find meaningful and sustainable employment opportunities. While students are on campus, the staff members help students hone their job skills; create employment objectives and strategies to achieve these objectives; and connect students and alumni to industry contacts. Additionally, the Career Services staff members host review resumes, conduct mock interviews, and host career fairs.

BSBI’s dedicated Careers Service helps Masters in Sports Management students and alumni reach their career goals and realise their potential. The Service offers specialised support and aims to build long-lasting relationships with local and national employers.

Minimum Age: 21

Academic Qualifications: 

• Successful completion of a bachelor’s degree from a recognised university
• Consideration will also be given to applicants with a minimum of 3-years relevant managerial experience, demonstrating an ability to study at postgraduate level.