MA in Fashion and Luxury Brand Management programme is designed to help you learn strategic management, global luxury branding, and sustainable practices.

This programme integrates theoretical knowledge with practical applications. It equips students to thrive in the evolving fashion and luxury industries.

Stay updated with the latest industry trends and connect with global experts in luxury branding. Immerse yourself in a multicultural and dynamic learning environment. Leverage networking opportunities to collaborate with leaders in the fashion industry.

This programme will help you build a successful career in the innovative fashion and luxury brand sectors, showing you how to build a business that can inspire customer loyalty in a market which is constantly reinventing itself.

The first semester introduces vital theoretical principles, whilst the second semester focuses on how these theories work in practice and the situations where they can be applied. In the third semester, you will produce a dissertation and look at the applications of new technologies. The degree will prepare you for variety of managerial job roles such as fashion management, luxury product development and marketing, fashion branding and management and other allied areas.

The MA Fashion and Luxury Brand Management programme covers essential concepts of fashion management and luxury product management including operations and management.

You will gain practical insights into the application of different concepts and theories related to marketing, branding, logistics, sustainability, innovation and technology management in the luxury product management sectors.

You will develop problem-solving and decision-making skills, which are essential for successful management in the fashion and luxury brand management industry.

In the last term, you will carry out research and prepare a dissertation on a relevant topic of your choice.

All students will have the option to learn German.

In addition to face-to-face sessions on campus, students will also be required to access online resources and content as per the policy.

The MA in Fashion and Luxury Brand Management is designed to provide the necessary knowledge and expertise to managers and leaders in the fashion, luxury goods industries.

Students will earn a distinctive and specialised degree that will let them work internationally, in a wide range of roles in the industries linked to the fashion and luxury product value chain.

You will also join an international community of students, fashion and luxury brand management professionals and experts around the world offering you the opportunity to open new horizons in your selected industry or sector.

You will also have an opportunity to develop your own innovative business venture by applying the knowledge and skills acquired during the programme.

UNINETTUNO features a diverse and inclusive student body, welcoming attendees from all over the world and from various backgrounds. Many students in this programme from a professional backgrounds in fashion management, as well as related fields such as fashion branding, product management and retail logistics. The programme open to anyone who meets the minimum eligibility criteria and aspires a career in fashion and luxury brand management.

In addition, BSBI’s blended study mode allow you to fit the programme around your schedule, including work and family responsibilities.

European Credit Transfer and Accumulation System (ECTS)

You will earn an Italian master’s degree with 90 European University Credits (ECTS).

• 90 ECTS: 18 month duration – Location: Hamburg, Germany

This system facilitates student mobility within the EU enabling credits transfer between higher education institutions.

Teaching takes place Monday to Saturday, during morning, afternoon or evening sessions.

This programme consists of three terms (10 weeks each) and a final term focused on your dissertation (12 weeks).

Modules

• Marketing & Luxury Brand Management
• Brand Globalisation
• Visual Merchandising and Creative Design
• Digital Marketing
• Sustainable Fashion Branding
• Fashion Business Management
• Entrepreneurship in Fashion
• Innovative Tactics of Fashion E-Tailing: The Application of New Technology and Its Impact on Supply Chain
• Dissertation + Professional Practice

Modules are offered via blended learning method. Students attend the online modules through the UNINETTUNO platform and face-to-face sessions at the BSBI Campus in Hamburg.

As part of the online modules, students will have the opportunity to attend extracurricular on-campus seminars and to access the online versions of the modules they study on campus.

• Delivery: On campus 
• ECTS (European Credit Transfer and Accumulation System): 90
• Duration: 18 months
• Campus: Hamburg, Germany
• Degree awarded by Università Telematica Internazionale UNINETTUNO 
• Official Italian title: Master di Primo Livello “MA in Fashion and Luxury Brand Management”

The MA Fashion & Luxury Brand Management programme aims to enable students to:

• Gain systematic and in-depth knowledge of issues related to luxury brand management within the fashion sector.
• Develop strategic skills required for senior management roles.
• Demonstrate originality in the development and management of luxury brand management organisations.
• Understand the importance of an ethical approach in fashion and luxury brand management.
• Plan, design and execute a range of activities on an individual and group basis.
• Develop a professional attitude and skills related to individual learning, communication, teamwork, project planning and entrepreneurship.

BSBI’s industry focused environment provides the ideal support to our students in their personal and professional development. Upon successful completion of the MA Fashion and Luxury Brand Management programme, graduates can pursue careers as:

• Luxury Brand Managers
• Digital Marketing Experts
• Sustainable Fashion Strategists
• Work in prestigious global fashion houses and luxury brand chains
• Launch and manage your own luxury brand ventures

Minimum age: 21

Academic qualifications

• A three-year bachelor’s degree from a recognised institution in a related discipline.
• A high-school certificate.

Applicants with equivalent qualifications such as a Higher National Diploma (HND) or vocational education are also encouraged to apply. Our experienced team of programme advisors will conduct a preliminary evaluation of your academic credentials and guide you further on the process.