LOCATIONS Paris

DURATION 18 Months

FORMAT On-campus

CERTIFIED BY Cualificam

UNITS 90 ECTs

MODE OF STUDY Full-time

LANGUAGE English

STUDY OPTIONS (Professional Master)

• RCNP Level 7 (BSB & PPA BUSINESS SCHOOL)
• Dual Programme Award (BSBI & Chichester University)

In today’s fast-evolving digital landscape, businesses rely on skilled professionals who can develop strategic, data-driven marketing campaigns that drive engagement and growth. The Master in Digital Marketing at BSBI equips you with the expertise to navigate the complexities of the digital economy, blending cutting-edge marketing technologies, analytics, and strategic communication to maximize business success. 

This programme is designed for ambitious professionals who want to excel in SEO, content marketing, social media, and digital branding, as well as leverage AI, automation, and consumer insights to enhance marketing performance. With a strong emphasis on practical application, you will work on real-world projects, analyse case studies from leading global brands, and gain valuable insights from industry experts. 

This programme is ideal for aspiring professionals who want to harness the power of data to solve real business problems. Whether you’re already working in business or tech, or transitioning into analytics from another field, the curriculum is designed to support your growth at every stage. 

If you’re intellectually curious, enjoy solving complex problems, and want to turn information into insight, this is the programme for you. 

Ideal for those seeking to master digital platforms and omnichannel marketing strategies, this programme equips students with highly sought-after skills to create impactful, data-driven campaigns. Graduates will be prepared for roles such as Digital Consultant, Content Strategy Manager, Social Media Strategist, SEO/SEM Specialist, Digital Media Manager, Account Executive, and Customer Analytics Specialist, ensuring they have the expertise to lead and innovate in a dynamic, digital-first world. 

Over the duration of this programme, you will: 

• Master key areas of digital marketing, including brand strategy, content creation, data analytics, and performance marketing. Gain hands-on expertise in MarTech tools and explore the transformative impact of Generative Artificial Intelligence, as AI increasingly shapes and enhances all aspects of marketing and advertising activities. 
• Develop expertise in marketing technologies, from CRM and automation tools to AI-powered analytics and campaign optimization. 
• Engage in hands-on projects and case studies, applying theory to real-world business challenges. 
• Expand your career opportunities with access to BSBI’s extensive professional network and industry-driven curriculum. 

With a curriculum designed to reflect the latest trends and innovations in digital marketing, this master’s programme empowers you to become a highly sought-after marketing professional in a competitive, global industry. 

An internship built into your programme

We offer paid internships included within the programme, ensuring valuable professional experience with financial support.

A dual qualification with top-ranked UK recognition

On top of your professional Diploma awarded by BSBI, accredited by Cualificam, students can obtain an academic degree awarded by Chichester University

Dedicated career centre

CV writing support, interview coaching, exclusive job boards and company visits — all designed to help you become a strong job candidate.

Full Relocation Support

We guide you through every step: from visa applications and pre-enrolment to finding accommodation and settling into the Spanish lifestyle.

Term 1

• Advanced Digital AI Strategic Marketing Management 
• Digital Marketing Communications for the AI and Sustainable Era 

Term 2

• AI Consumer Behaviour and Digital Marketing analytics 
• Cross-cultural Management in a fragmented digital world 

Term 3

• Project Management and Leadership for Digital Business
• Global Marketing Management and Digital Business

Term 4

• Internship 
• Dissertation

to the European Higher Education Area (EHEA) and the Sustainable Development Goals (SDGs)

SUSTAINABLE DEVELOPMENT GOALS (SDGs)

BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.

EUROPEAN HIGHER EDUCATION AREA (EHEA)

BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.

Academic Profile

• Min age: 21
• Undergraduate degree or equivalent
• 3+ years work experience (if no degree)*

*Students applying for the dual programme award with the university of Chichester can must have an undergraduate degree

English Proficiency

• IELTS 6.0 (no band less than 5.5)
• Waived for native speakers
• MOI letter accepted

Required Documents

• Application form
• High school & bachelor’s degree
• CV & Passport copy

Delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage. 

This pathway gives you the opportunity to graduate with : 

• RNCP Degree Titre Level 7 (from PPA)
• Professional Master’s (from BSBI)
• UK Academic Degree awarded by the University of Chichester 

A standout feature of this programme is the mandatory internship, offering invaluable exposure to real data projects in corporate settings, you’ll work on high-impact projects that bridge academic theory with industry execution. 

This immersive experience enhances your technical skills, boosts your professional confidence, and connects you with a network of data professionals—preparing you to enter the job market with hands-on experience and a competitive edge.

Graduates of the Master in Digital Marketing programme will be equipped with a powerful combination of strategic, analytical, and creative skills, allowing them to design, execute, and optimize high-impact digital marketing campaigns. With a data-driven and results-oriented approach, they will be prepared to lead digital strategies across various industries. 

This future-focused programme ensures graduates possess the practical expertise, creative vision, and analytical capabilities to thrive in the fast-paced digital marketing industry. 

Step into a world of limitless opportunities—your journey to digital marketing leadership begins at BSBI! 

key competencies and skills

• Strategic Digital Marketing: Develop digital marketing plans aligned with business goals and brand objectives. 
• Online Advertising Mastery: Gain expertise in platforms like Google Ads, Meta Ads, LinkedIn Ads, and other paid media systems. 
• SEO & SEM Excellence: Apply cutting-edge search engine optimization (SEO) and search engine marketing (SEM) techniques to boost online visibility. 
• Data-Driven Decision Making: Utilize tools such as Google Analytics, Data Studio, and key performance metrics to optimize marketing strategies. 
• Social Media Strategy & Engagement: Manage and create impactful content for platforms including Facebook, Instagram, TikTok, LinkedIn, and more. 
• Content Marketing & Storytelling: Craft compelling narratives and high-value content for blogs, email campaigns, and social media. 
• Customer Relationship Management (CRM): Leverage tools like HubSpot and Mailchimp to drive customer engagement and loyalty. 
• Brand Positioning & Digital Identity: Develop strong brand narratives and digital presence that differentiate businesses in competitive markets. 
• Innovation & Future Trends: Stay ahead of industry advancements, including AI-driven marketing, automation, and emerging digital trends.  

This programme ensures you graduate with a powerful blend of technical, analytical, and strategic capabilities—ready to lead in the data economy.

Master Digital Marketing Strategy & Innovation

Develop a deep understanding of marketing management principles, theories, and cutting-edge digital tools. Learn to apply the latest AI-powered analytics, automation, and communication technologie to solve real-world digital marketing challenges with confidence.

Identify Trends & Create Impactful Marketing Solutions

Gain the ability to analyse market trends, consumer behaviours, and digital disruption, identifying opportunities to drive business growth. Translate insights into actionable strategies, adapting marketing-mix elements to meet the evolving demands of the digital landscape.

Gain Hands-On Experience & Build Industry Connections

Immerse yourself in real-world digital marketing environments through internships and live business project. Collaborate with industry experts, solve practical challenges, and expand your professional network, preparing you for leadership roles in digital marketing-driven organisations.

Commit to Lifelong Professional Growth

Cultivate a growth mindset and the ability to continuously refine your intellectual, practical, and transferable skills. Develop strong leadership, adaptability, and problem-solving capabilities to stay ahead in the ever-evolving world of digital marketing.