• Elite Professors
• Taught in English
• Personal attention
• Learning in action
• Good internship opportunities
• International and National Trips
• Multimedia
• Enroll in Spanish Language Courses

UCAM Spanish Sports University has included in the registration fee the opportunity to take one of the programs of Barça Innovation Hub that is closely related to each master's program.

For theMaster in Continuing Education MBA Sport Management, the Certificate in Sports Marketing and Sponsorship is included, to complete the study plan with a highly valued and recommended area in the sports industry.

UCAM Spanish Sports University, develops a Postgraduate Studies Program which aims to train its students in the field of Sports Management and give them a global vision of this sector in constant change and growth. It has the endorsement of the Spanish Olympic Committee for the development of the Master in Continuing Education MBA Sport Management, as well as public and private entities of relevance in the entire national territory.

Due to the great progress made in the sports sector in the last decade, the need to train professionals in all areas of the same is created. Sports management is one of the areas of knowledge to take into greater consideration, since it deals with managing effectively and efficiently each of the organizational and coordinating aspects of sport.

On completion of the program you will be qualified to:

• Correctly and accurately interpret the law regarding sports by which both public and private sports organizations are governed.
• Manage quality processes and policies in sport organizations.
• Resource planning (human, organizational and financial) of sports institutions.
• Manage any type of sports facility in a sustainable manner.
• Organize sporting events at local, national and international levels.
• Create a communication plan for organizations and sports events.
• Research and teach sports management.

The Master in Continuing Education MBA in Sports Management is particularly designed for people who intend to boost their careers in sports management:

• Graduates or Graduates in Business Administration and Management.
• Graduates in Physical Activity and Sport Sciences.
• Graduates in any area of knowledge who want to orient their professional career towards sports management.

A B2 English level is required to be admitted in this Degree.

You can provide any language proficiency certificate from this list. Any other English certificate will be evaluated individually.

Other entry requirements are: 

• Scanned biopage of your valid passport
• Bachelor’s academic transcript and degree certificate
• Statement of Purpose/Motivational Letter
• Curriculum Vitae

The training obtained through the Masters program provides access to the job market in both the public and private sectors. A wide range of professional roles and profiles can be filled by graduates in sports management. The skills attained by the students prepare them for leadership positions as well as creating their own business plan as entrepreneurs.

On completion of the program you will be qualified to:

• Correctly and accurately interpret the law regarding sports by which both public and private sports organisations are governed.
• Manage quality processes and policies in sport organizations.
• Resource planning (human, organizational and financial) of sports institutions.
• Manage any type of sports facility in a sustainable manner.
• Organize sporting events at local, national and international levels.
• Create a communication plan for organizations and sports events.

This program is a Continuing Education Master, also known as Master of Professional Development. It represents a dedicated academic initiative meticulously designed to facilitate specialization in a chosen subject area.

The Continuing Eductation Master adheres to rigorous regulatory and quality standards established by the university. The concept of continuing education encompasses the perpetual pursuit of knowledge and skills throughout an individual's lifespan, thereby fostering personal and professional growth.

The goal of this program is to stay up-to-date with the latest trends and developments in one's field, and to continually improve one's abilities and competencies in order to stay competitive in the workforce.

Module I

Legal Aspect of Sports Management, Direction and Sponsorship

Module II

Sports Marketing

Sports Communication and Protocol

Module III

Human Resources Management and Administration

Strategic Planning

Financial Management 

Module VI

Quality and Sustainability in Sports

Morphology and Planning of Sports Facilities and Equipment

Organization and Management of Sports Services and Events in Facilities

Module V

Corporate Social Responsibility

Module VI

Sports Coaching 

Module VII

External Placements

Module VIII

Professional Final Thesis

Barça Innovation Hub

Certificate in sports marketing and sponsorship

Course 1: Sport marketing pillars.

• Module 1: Introduction to sports marketing.
• Module 2: Sports marketing methods and tools.
• Module 3: Creating a sports marketing plan.
• Module 4: Integration.

Course 2: Sports sponsorship.

• Module 1: Sports brand management.
• Module 2: Finding potential sponsors.
• Module 3: Preparing and closing an sponsorship sale.
• Module 4: Integration.

Course 3: Sports sponsorship activation.

• Module 1: Activation of sponsorship.
• Module 2: Types of activation.
• Module 3: Key sponsorship indicators.
• Module 4: Integration.

Course 4: Sports products and services management.

• Module 1: Management of products and services.
• Module 2: Executing the products and services plan.
• Module 3: Product development strategy.
• Module 4: Integration.