Probably the most comprehensive BBA program, on offer. To control one’s own life, to understand one’s culture and that of others, to participate meaningfully in society, to find fulfilling work and explore and challenge concepts and processes with the aim of constantly seeking new paths, to improving our individual and collective worlds. To do any of this we must accept the need to improve – not because we are not good enough but because we can be even better.

In that context, all education must be broadly based and explorative in nature, and incorporate not just academic but personal growth too. Most Bachelor degrees are based on cultural convention and an archaic and rigid system, not pedagogical wisdom that shoehorns everyone into making specialization choices, too early and that in most cases, count for nothing in the real world.

The BBA program at SBS is designed to offer maximum flexibility, educational efficiency and a relevant foundation to set students up for future success in both life and business. The program is based on the pragmatic recognition that business education needs to go beyond just teaching business processes, but must expand into developing practical skills and helping students develop a strong and resilient personality.

There are many local and global challenges that our current and future students will face, our responsibility as educators is to deliver a program that prepares them with broad practical, personal and business skills to adapt and thrive. Our mission is to build up a global generation that will push to change society for the better, addressing the environmental, institutional and social dysfunction that threatens humanity.

Strength: Focus on building up your mind with behavioural and analytical training in communication, business and economic management.

• Skills Lab: Using Microsoft Office
• Sales Development
• Principles of Economics
• Business Ethics
• Principles of Business Management – Organization Structure
• Financial Accounting
• Principles of Marketing (The Customer)
• Digital Business Transformation
• Marketing Research
• Principles of Business Management – Building and Leading Teams
• Economics II – Microeconomics
• Social Psychology
• Managerial Accounting

Depth: Understand the complex global systems of business and work, of dealing with people, institutions and preparation for a future career.

• New Venture Creation I
• Corporate Finance
• Human Resources Management
• Economics III – Macroeconomics
• New Venture Creation II
• International Business Law
• Negotiation and Conflict Resolution
• Developing Economies
• Personal Growth & Development
• Performance & Talent Management
• The Family Business
• Investment Strategies
• Contracts & Agreements

Empowerment: Build the vital personality strength, business expertise and insight of how to create a sustainable, beneficial and fulfilling business.

• Thesis Elaboration
• Managing Strategy I
• Organizational Psychology
• Managing Strategy II
• Risk Management
• Intelectual Property Law
• Business Sectoral Analysis
• Artificial Intelligence in Business
• Cross Cultural Management
• Project Management
• Corporate Governance
• Reputation Management

• Hospitality Mgt.
• Communication & PR
• International Relations
• Management
• Entrepreneurship
• Intl. Marketing
• Psychology
• Global Economics
• Fashion Industry
• Luxury Industry
• Sustainability
• Global Politics

• Course Code: BBA-100
• Course Duration: 3 academic years
• Semester 1: October / Semester 2: February
• ECTS (European Credit Transfer System): 180 Points
• Minimum age: 18 years old