Whether it’s a newspaper or a magazine, an online magazine or a broadcaster, journalists inform, explain, and entertain their audience with reliable, well-researched content. In the Bachelor’s degree in Journalism, you learn the skills required for a successful career and strategies to survive in times of digital change.

The lectures and other courses mostly take place on your campus. They are filled with current content by lecturers who come directly from the relevant industry.

During your studies, you will work on practical projects together with professors, fellow students and cooperation partners and gain your first practical experience before your internship at a company of your choice in the practical semester.

The Bachelor’s degree programme in Journalism provides you with a deep understanding of how the digital revolution is adapting the journalism of tomorrow and the responsibility journalists hold in society. By working on real-world projects, you will gain insights into different career pathways in journalism and develop essential skills in research, storytelling, and media production.

1st semester

• Academic Writing and Research
• Practical insights into the media and creative industries
• Basics in Journalism
• Research Methods and Designs
• Forms of presentation
• Media and Communication: Theories and Concepts

2nd semester

• Global Awareness
• Content Creation
• AI and Innovations in Journalism
• Data Analysis, Visualisation, and Reporting
• Media Politics and Media Law
• Media Economics

3rd semester

• Communication OR Self-Reflection*
• Research Project
• Crises, war, conflicts and crime
• Extension Journalism and Democracy
• Journalistic Research Techniques

4th semester

• Student Initiative Project OR Creative Thinking*
• Practice Project
• Community Engagement and Social Impact
• Basics of news and political journalism
• Data Storytelling

5th semester (Internship)

• Technological and Media Literacy OR Civic Literacy*
• Internship

6th semester

• Entrepreneurship OR Social responsibility*
• Current Issues in Journalism
• Research specialisation in journalism
• Bachelor Thesis

In addition to the practical semester, and to perfectly prepare you for it, we at Macromedia University place particular emphasis on practical course content. Our instructors, who have direct experience in the field, will provide you with in-depth insights into common practices and forward-looking business strategies.

From day one, you’ll apply your acquired specialist knowledge in exciting and practical projects, benefiting from the expertise of our experts as well as from the collaboration with your fellow students.

• State-recognised degree programme
• Small classes
• Real-life experience
• Extensive (cooperation) partner network
• Industry-based instructors
• Practical lecturers

In addition to numerous practical projects, the Journalism programme includes an internship semester. Here you can apply what you have learned directly in practice.

Macromedia University of Applied Sciences supports you in your search for internship positions where you gather valuable work experience and insights for your bachelor’s thesis.

The Bachelor’s degree in Journalism is designed around the latest developments in the media landscape. You will explore how artificial intelligence can be applied ethically and efficiently in journalistic practice, analyse the rising impact of social media platforms, and engage with one of today’s key challenges: combating disinformation and its impact on democratic societies.

This programme is perfect for all-rounders who would like to study journalism without committing to a specific direction. Studying journalism at Macromedia University of Applied Sciences combines teaching content from different areas such as sports, fashion and PR and opens up a wide range of career paths in different media outlets such as newspapers, magazines, agencies or broadcasters.

Once you graduate, you will be qualified for a broad range of careers in journalism and media. As digital platforms, multimedia storytelling, and real-time news formats continue to evolve, skilled journalists are in demand across traditional and emerging media outlets. Graduates pursue roles where they inform the public, shape opinion, and communicate complex topics clearly and responsibly across different channels and audiences.

Press Spokesperson

You are the mouthpiece of your company: To get your message in the media, you communicate with journalists.

Presenter

You will lead through the show, interview guests and/or talk to listeners. Presenting events can also be one of your tasks.

TV Editor

You take care of the implementation of a TV format. For example, you can set the topics for the next shows and box guests.