USA

BBA Visual Studies

LIM College

Develop the creative, technical, and strategic skills to communicate ideas through visual media, combining design, styling, and digital innovation to create impactful visual experiences across fashion, retail, and digital platforms.

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Bachelor

Programme level

48 months

Study duration

33,786$

Cost per year

English

Study language

Programme info

Accredited by the Accreditation Council for Business Schools and Programs (ACBSP), the BBA in Visual Studies program takes a cross-disciplinary approach to learning the fundamental areas of visual communication.

LIM’s Visual Studies program curriculum combines liberal arts and core business courses with instruction in fundamental areas of visual media including digital design, visual styling, creative direction, digital photography, and more. 


Key courses include:

  • Color and Design
  • Creative Direction and Styling in Visual Presentation
  • Digital Photography and Imaging
  • 3D Digital Design


Students can also gain hands-on experience by taking the Student-Run Concept Shop course, where they assume the role of creative directors planning a visual display for real LIM products in an immersive retail environment.

Regardless of major, undergraduate degree-seeking students at LIM can select any one of more than 20 minors to complement their major course of study. 


Minors offered within the Visual Studies department include:

  • Digital Design and Photography
  • Interior and Residential Concepts
  • Photo Styling and Set Design
  • Visuals for Social Media

As a Visual Studies major, you will complete three required internships, applying the skills you learn in the classroom and studio to workplace settings. This allows you to build an impressive portfolio and make professional connections to help launch your career.


Our students have completed their required internships with companies such as:

  • Chanel
  • IKEA
  • Kate Spade
  • Macy’s
  • The Metropolitan Museum of Art

Students in the Visual Studies bachelor’s degree program acquire creative, technical, and visual skills in both physical and digital spaces and develop the ability to lead and be part of creative teams within the fashion and lifestyle industry. 


Graduates enter the job market with a résumé and a portfolio that have already been vetted by professionals and can work in areas such as:

  • Art and Creative Direction
  • Digital Design and Visual Content Creation for Social Media
  • Interior Concepts and 3D Design
  • Photo Styling and Prop/Set Design
  • Visual Merchandising and Display

The bachelor’s degree in Visual Studies is a business degree. Visual communication is crucial for a multitude of brands and businesses throughout fashion and lifestyle. LIM is proud to offer a one-of-a-kind program that combines creative and visual skills with core business competencies. 

LIM students learn from professionals in the field and are able to develop strong relationships with faculty and guest lecturers thanks to small, intimate class sizes. Faculty members are active professionals and visual artists, with experience at places such as Macy’s Herald Square, Shopify, and Bergdorf Goodman. Plus, LIM’s longstanding ties to the fashion and lifestyle industry open the door for internships and other real-world learning opportunities, including collaborative industry projects and competitions.


With close proximity to an array of fashion business resources in New York City, LIM students join a network of leading professionals and successful alumni, enhancing their academic experience and allowing them to build their resumes and portfolios.

Feeling supported is essential to having a successful college experience. LIM offers a range of academic resources, counseling services, career development opportunities, and extracurricular programs.


Visual Studies majors can also participate in study abroad trips and various student organizations, honing their skills and making meaningful contributions to the campus community. This may include being involved in The Lexington Line student magazine, the annual LIM Fashion Show, and more.

To be considered for admission, the following must be submitted:

  1. The completed Application for Admission
  2. Official transcript from most recent high school attended (high school diploma or equivalent required upon enrollment)
  3. Students may be evaluated for admission using an unofficial transcript, if an official transcript is not available at the time of decision. (See Proof of High School Graduation Policies)
  4. Official transcript from all colleges attended (transfer students only)
  5. Students may be evaluated for admission using an unofficial transcript, if an official transcript is not available at the time of decision.


International students are required to submit all application materials and required documents in English. International students are also required to provide evidence of English proficiency, through one of the following ways:

  • Diagnostic exam of English proficiency (such as TOEFL)*
  • Prior academic coursework
  • Aptitude exam with a required English language section (such as the SAT)
  • English language learning certificate from an LIM College partner language school
  • English is a native language of the student’s country of origin.

* Official scores must be less than two years old

Programme campus:

New York

University’s main campus:

LIM College

New York, USA

Programme name:

BBA Visual Studies

Field of study:

Creative Arts & Design, Visual Communication & Digital Experience Design

Programme level:

Bachelor

Programme language:

English

Duration & semesters:

48 months / 8 semesters

Next admission date:

01 Sep 2026

Programme pricing

Study mode Workload Duration Cost per year Total cost
On-campus Full-time 48 months 33,786$ 135,144$
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Study at LIM College

USA
New York

A specialized institution at the intersection of business and fashion, offering hands-on learning, industry connections, and career-focused programs in the heart of New York City.

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