The BBA in Fashion Marketing is about learning how to use an array of tools and technologies to create consumer relationships that will drive strategic growth for fashion and lifestyle brands and companies.

This bachelor’s degree program in Fashion Marketing takes a broad approach to educating students on digital marketing and social media communications and infuses practical career knowledge and real-world opportunities for workplace experience throughout the curriculum.

Fashion Marketing courses at LIM evolve as the industry evolves, educating you on current business developments and trends and providing an inside perspective on what’s happening in actual fashion workplaces. 

Sample Fashion Marketing courses include:

• Consumer Behavior
• Digital & Social Media Marketing
• Fashion Branding
• Fashion Marketing & Communications
• Global Fashion Markets & Licensing
• Marketing Analytics

Focus on a specific area that interests you by selecting from more than 20 minors. 

Just a few of our many minors that complement the Fashion Marketing major are:

• Beauty
• Fashion Merchandising
• Retail Buying and Planning
• Sustainability

Real-world experiences are essential to preparing for your future career, especially in the fashion industry. 

LIM Fashion Marketing students have completed internships with some of the most exciting and well-known brands and companies throughout the business of fashion and lifestyle, including:

• Chanel
• Fendi
• LaQuan Smith
• Milk Makeup
• Prada
• Warner Bros. Entertainment

A degree in Fashion Marketing is a versatile business degree. 

Regardless of size, all fashion and lifestyle brands engage in marketing to promote their products and services.

LIM Fashion Marketing graduates have gone on to build exciting careers everywhere from edgy fashion start-ups to global corporate conglomerates.

Fashion Marketing majors can apply their knowledge in many different disciplines, such as:

• Branding and Consumer Engagement
• Content Marketing
• Digital and Social Media Marketing
• Market Research
• Communications and Public Relations

LIM’s Fashion Marketing bachelor’s degree program is grounded in a philosophy of “learning by doing.” This means that in addition to your required internships, you will have chances to work on collaborative in-class marketing projects with fashion and lifestyle companies, as well as opportunities to add new skills and certifications to your resume throughout your Fashion Marketing education.

From day one, you’ll start learning how to perform professional marketing activities such as creating a brand engagement calendar, running a digital analytics report, and completing a target market analysis. 

LIM is highly regarded for the quality of its business education and has longstanding connections throughout the fashion industry. As a result, students have access to many top fashion business professionals and prominent companies, as well as a robust alumni network.

Faculty members who work for companies such as Ralph Lauren, Savage X Fenty, and Canada Goose bring their firsthand experience into their classes, and provide valuable career insights and advice. By working closely with these industry-expert faculty, LIM students benefit from their knowledge and real-world experience, establishing important connections and positioning themselves for success.

LIM provides a wide range of academic resources and counseling services, comprehensive career development assistance, and extracurricular activities in an inclusive and welcoming environment. You can also take your academic experience further and make meaningful personal connections by becoming involved in a student-led club or organization, volunteer opportunity, or study abroad program.

To be considered for admission, the following must be submitted:

1. The completed Application for Admission
2. Official transcript from most recent high school attended (high school diploma or equivalent required upon enrollment)
3. Students may be evaluated for admission using an unofficial transcript, if an official transcript is not available at the time of decision. (See Proof of High School Graduation Policies)
4. Official transcript from all colleges attended (transfer students only)
5. Students may be evaluated for admission using an unofficial transcript, if an official transcript is not available at the time of decision.

International students are required to submit all application materials and required documents in English. International students are also required to provide evidence of English proficiency, through one of the following ways:

• Diagnostic exam of English proficiency (such as TOEFL)*
• Prior academic coursework
• Aptitude exam with a required English language section (such as the SAT)
• English language learning certificate from an LIM College partner language school
• English is a native language of the student’s country of origin.

* Official scores must be less than two years old