The Bachelor of Business Administration (BBA) in the Business of Fashion on-campus degree program at LIM College teaches students how to develop fashion products from start to finish – everything from coming up with the initial idea, to bringing it to life, and getting it to consumers through brick-and-mortar stores and digital platforms.

This Fashion Merchandising-oriented business degree program fuses business with creativity, offering a window into the entirety of the multi-trillion-dollar global fashion industry.

This program is only open to students who already have an associate degree or transfer students with at least 60 credits.

Majoring in the Business of Fashion means learning how to predict trends, develop professional fashion presentations, create merchandise plans, and more. 

Key courses include:

• Digital Tools for Fashion Presentations
• Merchandising Concepts and Practices
• Product Development and Merchandising
• Sustainability and the Future of Fashion
• Product Life Cycle Management

Undergraduate students at LIM can select one of more than 20 minors to pair with their major course of study. Examples include:

• Fashion Marketing
• Fashion Media
• Sustainability

Practical workplace experience is essential to preparing for a successful career in the fashion business. 

Business of Fashion bachelor’s degree students must complete 2 required internships.

Thanks to LIM’s industry connections, our students score internship opportunities with some of the biggest names in fashion and lifestyle. 

Here are just of a few of the places where Business of Fashion majors have interned:

• Christian Louboutin
• Fendi
• SONY Music Entertainment
• Ulta Beauty
• Converse

As a Business of Fashion major, you will graduate ready to work for any fashion and lifestyle retailer or brand, ranging from innovative startups to corporate conglomerates. 

Your time at LIM will prepare you to pursue the career of your dreams in a variety of areas, including:

• Buying and Planning
• Digital Merchandising
• Forecasting and Trend Prediction
• Sustainability and Corporate Social Responsibility
• Entrepreneurship
• Marketing and Public Relations

If you already have an associate degree, or are transferring in with at least 60 credits, pursuing a bachelor’s degree in the Business of Fashion provides a more affordable option to streamline your education and earn a Fashion Merchandising-oriented bachelor’s degree in two years or less.

LIM is highly regarded for the quality of its business education and has deep connections throughout the fashion industry. As a result, students have opportunities to work on industry projects and regularly excel in major scholarship competitions sponsored by organizations such as the National Retail Federation Foundation and the Fashion Scholarship Fund.

Experiential learning is key to success in fashion, and at LIM, we make it a priority. Our students have one-of-a-kind experiences in New York City like taking backstage tours at Nordstrom and volunteering at New York Fashion Week.

Networking is also an essential component of the fashion business, and at LIM making professional connections begins in the classroom. Faculty members have high-level experience in everything from product development and merchandise planning to buying and sustainable sourcing for companies such as American Eagle Outfitters, Target, Cotton Incorporated, and more.

We also regularly bring in industry leaders and alumni to share their expertise and career advice. For example, LIM hosts the “NXT in Retail” panel discussion series, where fashion business professionals discuss emerging industry issues.

Feeling supported is essential to having a successful college experience. LIM provides a wide range of academic resources and counseling services, lifetime career development assistance, and extracurricular activities, all in an inclusive and welcoming environment.

You can also take your academic experience further and make meaningful personal connections by becoming involved in a student-led club or organization, volunteer opportunity, or study abroad program.

To be considered for admission, the following must be submitted:

1. The completed Application for Admission
2. Official transcript from most recent high school attended (high school diploma or equivalent required upon enrollment)
3. Students may be evaluated for admission using an unofficial transcript, if an official transcript is not available at the time of decision. (See Proof of High School Graduation Policies)
4. Official transcript from all colleges attended (transfer students only)
5. Students may be evaluated for admission using an unofficial transcript, if an official transcript is not available at the time of decision.

International students are required to submit all application materials and required documents in English. International students are also required to provide evidence of English proficiency, through one of the following ways:

• Diagnostic exam of English proficiency (such as TOEFL)*
• Prior academic coursework
• Aptitude exam with a required English language section (such as the SAT)
• English language learning certificate from an LIM College partner language school
• English is a native language of the student’s country of origin.

* Official scores must be less than two years old