• Degree Programme: B.A. 180 ECTS credits
• Language: English
• Mode of Study: On campus in Germany
• Accreditation: Accredited in line with German and European standards
• Recognition: Your degree is Internationally recognised and can easily be transferred to another country
• Study Duration: 36 months

With the B.A. in Business Administration, you are required to choose a specialisation to tailor your studies to your career goals. Options include International Management, Business Analytics, Logistics, Entrepreneurship, or Organisational Development and Change - you decide. Either way, your mandatory internship will provide you with hands-on experience.

Study the Bachelor of Business Administration with a specialisation in Business Analytics at IU International University of Applied Sciences in Germany. This hands-on curriculum will give you the essential skills to make data-driven business decisions and apply analytics in real-world contexts. The programme will:

• Introduce you to Data Science and Business Intelligence, teaching how to collect, analyse, and interpret business data.
• Develop your programming skills with Python, including object-oriented and functional programming for analytics applications.
• Strengthen your expertise in data analytics, big data, and business intelligence projects, allowing you to apply insights to improve business strategy.
• Provide practical experience through hands-on projects, preparing you for roles that combine business knowledge and analytical expertise.

Fundamental courses

• Business 101
• Introduction to Academic Work for Business and Social Sciences
• Managerial Economics
• Business Mathematics
• Marketing I and Marketing II
• Project: Agile Project Management
• Sustainability
• Statistics
• Accounting and Balancing
• Leadership 4.0
• Principles of Management
• Project: Corporate Social Responsibility

In-depth courses

• Corporate Finance and Investment
• Corporate Planning and Control
• International HR Management
• Project: Economic Policy
• Digital Business Models
• Management Accounting
• International Business Law
• Project: Entrepreneurship
• Project: Megatrends in a Business Context
• Seminar: Current Issues in Business Administration

Internship

• Internship: Business & Management

Bachelor thesis

• Bachelor's thesis
• Colloquium on the bachelor's thesis

• Introduction to Data Science
• Introduction to Programming with Python
• Business Intelligence
• Data Analytics and Big Data
• Project: Business Intelligence
• Project: Object Oriented and Functional Programming in Python

Germany's growing analytics-driven business landscape offers graduates of BA Business Administration and Business Analytics diverse and high-demand career opportunities. Graduates with a blend of business acumen and data analytics expertise are equipped to implement data-driven strategies, optimise operations and inform strategic decisions. These are some career paths focused on these fields:

Business Intelligence Specialist

You will develop dashboards, reports and visualisations to track key performance metrics and guide strategic planning.

Analytics Consultant

You offer companies advice on data strategies, implement analytics models, and help teams use data effectively to improve operations and business outcomes.

Data Insights Analyst

Transform business data into clear, actionable insights, identify patterns and trends, and enable companies to make informed, data-driven decisions.

General admission requirements

• Higher Secondary School Leaving Certificate such as A-Levels or IB Diploma and your transcript of records.
• A subject-related higher education entrance qualification.

Depending on your qualifications, you might have to meet additional requirements, such as successfully passing a university entrance examination or one of the following programmes to make sure you are ready to study with us:

Bachelor Entrance Examination

English language skills

We accept the following English language skills certificates*: 

IELTS (at least 6.0 points)

TOEFL IBT (at least 80 points)

Cambridge certificate (B2 First with min. score of 169)

*Proof must not be older than two years. 

Alternative ways to prove your English language skills: 

Citizenship: If you are from a country where English is the official and educational language, your passport can serve as proof of English proficiency.