Where do you see yourself in 5 years’ time? Are you aiming for a specific career role, or do you simply know your strengths lie in business and management? As an aspiring entrepreneur or business leader, you may have a business idea you want to turn into reality, or strong leadership skills you want to utilise to help an established company grow. Achieving a business management bachelor’s degree allows you to develop the knowledge, skills and business connections required to access global career opportunities and narrow your field of interest.

Our full-time bachelor’s degree in business management is designed to provide students with an interdisciplinary, internationally oriented management education. The BSc Business Management will teach you how to address challenges in all economic and administrative fields of activity. The programme prepares students for a professional career in a wide variety of business fields.

As a graduate of the BSc Business Management programme, you will be in high demand by corporations, consultancy firms, and financial institutions. Your expertise will be sought after in diverse sectors such as manufacturing, finance, consulting, public service, and the creative industries, where a deep understanding of business practices is essential.

Strategic Management and Leadership

Digital Marketing and Transformation

Project Management

Financial and Analytical Acumen

Human Resource Management

Intercultural and Ethical Competencies

Research and Academic Writing

If you can see yourself in a management role, or simply want to benefit from the exceptional business education offered on this course, the bachelor’s in business management is a good choice for you. You will gain the skills necessary for success as an independent entrepreneur, a senior manager and many other highly regarded professions. This course focuses on teaching you skills that will be applicable to your career in the globalised business world.

Gisma University of Applied Sciences supports flexible and individual learning by applying a systematic hybrid learning scheme. You will spend part of your lectures in class at our Berlin campus. These face-to-face phases are complemented by e-learning sessions. You will work on cases, reflect on readings, take part in online discussions, and participate in group exercises and projects. This variety of learning methods is part of our unique teaching strategy, which includes student-centred pedagogy, project-based learning, collaborative learning, and personalised coaching.

The degree programme has been awarded the quality seal of the Accreditation Council Foundation. The Accreditation Council Foundation is a joint institution of the federal states of Germany for quality assurance in study and teaching at German universities.

Gisma University of Applied Sciences is state recognised. It also benefits from AMBA accreditation, which was awarded for the Global MBA and is an honour shared by only 6 universities in Germany and 2% of all universities worldwide. The prestigious AMBA accreditation represents innovation and excellence in education.

CIM Accreditation (Marketing Pathway): The BSc Business Management & Marketing pathway is accredited by the Chartered Institute of Marketing (CIM), ensuring global recognition for quality in marketing education.

The full-time bachelor’s degree programme comprises a standard period of study of six semesters. The curriculum includes a ’mobility window’ in the 5th semester: a semester reserved for you to study abroad, undertake further modules with an applied focus as part of career development or to do an internship.

For the bachelor’s programmes, the total student workload for the courses is 180 ECTS credits. 

Build the foundation from which you can launch your career, with any one of five diverse and in-demand specialisms*. The bachelor’s in management offers specialisation options in the areas of Marketing, Logistics, Entrepreneurship, Human Resources or Finance. Modules are structured to suit your needs and clearly focus on specific areas of specialisation to give you the opportunity to acquire a qualification profile that will dramatically enhance your success in the business field. You’ll also have the opportunity to spend a semester abroad – choose from a selection of highly international cities such as London, Shanghai, and Singapore. You can combine this with an internship or business project with global companies such as Amazon or Alibaba so that you’ll be ready to kick-start your career as soon as you graduate.

General Business Competencies

Fundamentals of Strategic Management

Digital Marketing Methods

Leadership in a Digitalised and Globalised World

Fundamentals of Marketing

Financial and Cost Accounting

HR Management

Project Management

Sustainability Management

Digital competencies

Digital Transformation and Cases

Economics and Digital Economics

Innovation Management in a Digital and Globalised World

Action and Intercultural Competencies

Foreign Language

Intercultural Skills and Ethics

Creative Problem Solving and Strategy Development

Internship

Study Abroad Option

Scientific and Methods Competencies

Mathematical Foundations

Statistics

Academic Writing and Research Methods

Bachelor Thesis

Specialisation: Finance*

Data Driven Business Models

Customer Behaviour

Market Research and Data Analytics

Social Media Marketing

Digital Customer Experience Management

Digital Brand Management

Specialisation: Entrepreneurship*

Data Driven Business Models

Agile Operations

Business Start-up Simulation

Entrepreneurship & Business Modelling

Pitch Training

Finance and Investment

Specialisation: Marketing*

Data Driven Business Models

Customer Behaviour

Market Research and Data Analytics

Social Media Marketing

Digital Customer Experience Management

Digital Brand Management

Specialisation: Logistics*

Value Chain Management with SAP

Material Flow Systems

IoT

Transportation Logistics

Global Supply Chain Management

Robotics & Automation in Logistics

Specialisation: Human Resources*

International Employment Law

Social Channel Recruiting

Identifying Talent

International Talent Mobility

Remuneration and Retention Management

Finance & Investment

Human Resources pathway is taught for personal knowledge only; additional qualifications may be required to work as a HR professional in Germany.

The BSc Business Management & Marketing pathway is accredited by the Chartered Institute of Marketing (CIM), ensuring a globally recognised standard of excellence. This accreditation enhances employability, offers a pathway to professional CIM qualifications with potential module exemptions, and combines academic theory with real-world marketing skills.

Key Benefits:

Enhanced Credibility: Boosts the value of your qualification in the job market.

Pathway to CIM Qualifications: Fast-track further qualifications with potential exemptions.

Practical Training: Combines theory and real-world applications.

Boosted Employability: Signals industry-relevant skills to employers.

Exclusive Professional Advantage: This unique opportunity offers a clear path to recognised industry certifications and advancement in your marketing career.

A business management degree provides the academic knowledge and skills to pursue global career opportunities and helps you develop a broad and diverse understanding of businesses. With your choice of specialism, you will have the skills and knowledge to delve into a specific field whilst utilising all the skills you have gained within business management.

Potential graduate opportunities: management consultant, marketing manager, financial analyst, business development executive, supply chain manager, trade compliance specialist, and international human resources manager.

General university entrance qualification

English proficiency: B2 (IELTS 6.0 overall, no less than 5.5 in any component) or equivalent scores in TOEFL iBT, Pearson PTE or Duolingo. Gisma also offers an English test free of charge.

International students must conduct an entrance test.