Bachelor of Business Administration

EU Business School

Build a solid foundation in global business and management while developing the analytical, creative, and leadership skills needed to thrive in today’s dynamic marketplace. This versatile, practice-oriented program equips you to turn ideas into action, lead diverse teams, and pursue career opportunities across industries worldwide.

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Bachelor

Programme level

36 months

Study duration

19,128$

Cost per year

English

Study language

Programme info

Hit the ground running with our innovative and versatile Bachelor of Business Administration (título propio*). Gain a comprehensive grasp of key business areas, from project management and data analysis to branding and digital communication. It’s the perfect launchpad for careers in a wide range of industries, including management, finance, marketing and entrepreneurship.


Want to expand your horizons? You can transfer between EU campuses or take part in exchange programs with our OMNES sister schools and other partners all over the world. Plus, with our fast-track option, you can graduate faster by completing one or two summer semesters.


Learn how to:

  • Develop innovative business strategies
  • Manage diverse teams effectively
  • Analyze complex market trends
  • Navigate global economic landscapes
  • Create entrepreneurial ventures

This is a three-year, seven-semester program (240 ECTS) taught exclusively in English.


Our courses have been specifically designed to foster job-ready graduates, giving you the knowledge and skills that will equip you for the business landscape of the future.


You can also earn a Diploma of Advanced Studies by studying an optional 8th semester. 

Semester 1 (22 CH | 30 ECTS)

  • Business Management
  • Managing People & Organizations
  • Marketing & UX
  • lmpactful Communication
  • Finance & Accounting
  • Innovative Technology in Business


Semester 2 (22 CH | 30 ECTS)

  • Project Management
  • Applied Data Analytics
  • Economics & Enterprise
  • Responsible Management
  • Digital Branding, Advertising & Media Channels
  • Creativity & Design Thinking


Semester 3 (22 CH | 30 ECTS)

  • Logistics & Operations
  • Digital Business
  • Financial Reporting & Analysis
  • Entrepreneurship & Business Development
  • Cross-Cultural Business Issues
  • Knowledge Management




Semester 4 (22 CH | 30 ECTS)

  • Strategies in A Disruptive World
  • Marketing in Action
  • Business Research Methods
  • Marketing Research
  • Leading the Way
  • Service Management


Semester 5 (22 CH | 30 ECTS)

  • Creative Business Cases
  • Transformational Change Management
  • lnnovation in Business
  • Supply Chain Management
  • Decision Analysis
  • International Strategic Management



Semester 6 (22 CH | 30 ECTS)

  • Strategic Management I
  • Global Business I
  • Human Resource Management I
  • Data Management & Analytics I
  • Creativity, Innovation & Entrepreneurship I
  • Capstone Project I


Semester 7 (22 CH | 30 ECTS)

  • Strategic Management II
  • Global Business II
  • Human Resource Management II
  • Data Management & Analytics II
  • Creativity, Innovation & Entrepreneurship II
  • Capstone Project II


To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:


Business Immersion Week

All students are required to participate in five Business Immersion Weeks during their bachelor studies. The norm is to attend once per semester or two times per year. The Business Immersion Week provides a week of dynamic and engaging activities designed to stimulate entrepreneurial thinking and develop student networking skills.


Dissertation Seminars

These seminars provide support and information for students during the dissertation process, including the documentation and administrative requirements, and assistance with topic selection, research focus and dissertation proposals.


Final Cases: Business/Specialization

All students must prepare two final cases and successfully defend them before a panel of judges. The first is a general business case and the second is in the student's specialization subject.


Dissertation

The dissertation component marks the culminating academic requirement for students at all levels and allows them to identify and investigate real world challenges, and to produce an independent piece of academic work reflecting their knowledge, research and analysis.

Semester 8 (21 CH | 30 ECTS)

  • Business Consulting & Project Management
  • Entrepreneurial Leadership
  • Professional Soft Skills
  • Quality Management
  • Retail Management & Merchandising
  • The Future of The Financial Service Industry


The program equips students with a panoramic view of modern business. Through this program, students will:

  • Acquire an understanding of current business issues through required readings and research.
  • Analyze issues facing multinationals, companies and structures involved in change management.
  • Demonstrate an understanding of the analysis, decision making and implementation issues of managing a service.
  • Obtain a practical working background which prepares them for immediate entry into a management position.

On-campus

On successful completion of this bachelor’s (título propio*) + BA (Hons) in Business Management program, you will earn: 

  • A university-specific bachelor’s degree (título propio*) awarded by Universitat de Vic – Universitat Central De Catalunya (UVic-UCC), Spain.
  • A Certificate of Specialization in one of the eight majors from EU Business School Switzerland.
  • A state-recognized Dublin Business School BA (Hons) in Business awarded by Quality and Qualifications Ireland.


The degree programs (títulos propios*) awarded by the Universitat de Vic - Universitat Central de Catalunya (UVic-UCC), are authorized to be delivered at EU Business School Munich GmbH in accordance with Article 112 of the Bavarian Higher Education Innovation Act (BayHIG).


Online

On successful completion of this program, you will earn: 

  • A university-specific bachelor's degree (titulo propio*) from Universitat de Vic - Universitat Central de Catalunya (Uvic-UCC), Spain
  • An ACBSP and IACBE accredited bachelor’s degree from EU Business School Switzerland, which is institutionally accredited by IQA and certified by eduQua
  • A state-recognised BSc (Hons) in International Business Management degree from London Metropolitan University, U.K.


Optional diploma:

You can study an additional (8th) semester of your specialization to earn a Diploma of Advanced Studies (DAS) awarded by EU Business School Switzerland.

Ready to unlock your potential? Our Career Support team will give you personalized strategies to transform your unique experience into your competitive edge and help you achieve your career dreams.


Project Coordinator

Support cross-functional teams to complete business initiatives on time & within budget.


Business Development Analyst

Identifies new opportunities, helps build strategic partnerships in order to drive company growth.


Marketing Coordinator

Develops & helps implement marketing campaigns to drive brand awareness & sales.


Human Resources Specialist

Support recruitment, employee relations & organizational development initiatives.


Innovation Manager

Evaluates emerging technologies & helps implement new processes/products to keep the organization competitive.

These are the admission requirements for this bachelor's program. If you're not sure if you meet our requirements, contact us for a personalized assessment. Our team is here to help!


Academic requirements:

One certified copy of high school diploma and transcripts; or equivalent


Proof of English level: 

TOEFL score 79 (internet-based), 211 (computer-based), 550 (paper); IELTS 6.0; CAE B2 with a minimum score of 169; minimum PTE-A score of 51; native speaker of English or equivalent

Programme campus:

Munich

University’s main campus:

EU Business School

Munich, Germany

Programme name:

Bachelor of Business Administration

Field of study:

Business & Management, Business & Management

Programme level:

Bachelor

Programme language:

English

Language requirements:

TOEFL: 79

IELTS: 6

Duration & semesters:

36 months / 7 semesters

Next admission date:

01 Jun 2026

Programme pricing

Study mode Workload Duration Cost per year Total cost
On-campus Full-time 36 months 19,128$ 57,384$
Online Full-time 36 months 19,128$ 57,384$
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Study at EU Business School

Munich

An international hub for future business leaders, combining practical learning, entrepreneurship, and innovation. With a diverse community, expert faculty, and strong industry links, students develop the skills and mindset to build successful global careers.

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