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We offer two marketing degrees: a Bachelor of Arts and a Bachelor of Science in Business Administration with emphasis in marketing.
Our rigorous but flexible degree programs build students’ critical knowledge of business and business issues. Faculty and staff are dedicated to providing students with a well-rounded learning experience by using the latest technology and engaging students with real-world business scenarios and hands-on learning exercises.
The Bachelor of Arts in marketing degree, which requires a 39-hour business core, is for students who want a broad liberal arts foundation with an emphasis in business. The Bachelor of Science, with a comprehensive curriculum, requires a 42-hour business core. If you have questions, a counselor with our Office of Admission can help as you decide on the Concordia-Chicago degree program that best matches your strengths and career interests.
The business core curriculum lays the foundation for your degree. These courses include:
Marketing courses are designed to sharpen your marketing knowledge, they include courses in the essentials of digital marketing, marketing research, consumer behavior and marketing communication. You will also choose electives from courses such as advanced business law, global marketing, new product development and retailing.
Valuable internship experiences offer opportunities for students to receive academic credit while gaining practical work experience in the marketing field.
Our campus location, close to downtown Chicago, means easy access to exciting internship and networking opportunities with businesses ranging from large corporations to small startups, nonprofit and other organizations engaged in a variety of industries and activities.
Some of the companies recently hiring CUC students include:
The BA and BS in marketing enable students to:
Chicago
Concordia University Chicago
Marketing (BBA)
Business & Management, Marketing, E-Commerce & Digital Strategy
Bachelor
English
48 months / 8 semesters
01 Oct 2026
| Study mode | Workload | Duration | Cost per year | Total cost |
|---|---|---|---|---|
|
|
Full-time | 48 months | 9,710$ | 38,840$ |
A career-focused university combining academic excellence, practical learning, and a supportive community to prepare students for success in a global and evolving world.
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