USA

Marketing (BBA)

Concordia University Chicago

Build creative, analytical, and strategic skills to understand consumer behavior, develop impactful campaigns, and drive brand growth in a dynamic global marketing environment.

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Bachelor

Programme level

48 months

Study duration

9,710$

Cost per year

English

Study language

Programme info

  • Account Representative
  • Buyer
  • Comparison Shopper
  • Marketing/Sales Executive
  • Marketing Planner
  • Market Researcher
  • Research Analyst 
  • Promotions Director
  • Advertising Manager
  • Marketing Consultant
  • Product/Brand Manager
  • Public Relations Specialist
  • Sales Associate 

We offer two marketing degrees: a Bachelor of Arts and a Bachelor of Science in Business Administration with emphasis in marketing.


Our rigorous but flexible degree programs build students’ critical knowledge of business and business issues. Faculty and staff are dedicated to providing students with a well-rounded learning experience by using the latest technology and engaging students with real-world business scenarios and hands-on learning exercises.


The Bachelor of Arts in marketing degree, which requires a 39-hour business core, is for students who want a broad liberal arts foundation with an emphasis in business. The Bachelor of Science, with a comprehensive curriculum, requires a 42-hour business core. If you have questions, a counselor with our Office of Admission can help as you decide on the Concordia-Chicago degree program that best matches your strengths and career interests.


The business core curriculum lays the foundation for your degree. These courses include:

  • Accounting
  • Economics
  • Statistics
  • Management
  • Ethics
  • Finance
  • Marketing
  • Business Law


Marketing courses are designed to sharpen your marketing knowledge, they include courses in the essentials of digital marketing, marketing research, consumer behavior and marketing communication. You will also choose electives from courses such as advanced business law, global marketing, new product development and retailing.

Valuable internship experiences offer opportunities for students to receive academic credit while gaining practical work experience in the marketing field.


Our campus location, close to downtown Chicago, means easy access to exciting internship and networking opportunities with businesses ranging from large corporations to small startups, nonprofit and other organizations engaged in a variety of industries and activities.


Some of the companies recently hiring CUC students include:

  • Apex Systems
  • Enterprise
  • Esurance
  • Morgan Stanley Wealth Management
  • Northwestern Mutual
  • Palace Sports Entertainment 
  • SmithBucklin 
  • Walt Disney World

The BA and BS in marketing enable students to:

  • Apply marketing concepts and theory to provide creative solutions and strategies, and explore opportunities to solve marketing problems.
  • Demonstrate marketing skills in both verbal and written communications applied to business scenarios (e.g. brand awareness, consumer behavior, advertising).
  • Identify and demonstrate an understanding of diversity, as well as multicultural, ethical and socially responsible marketing practices.
  • Explain the implications and impact of the global business and political environment on marketing.
  • Demonstrate ability to select and use appropriate technology and distribution channels in marketing applications.

  • A completed admission application for Concordia University Chicago.
  • Official transcripts of all college coursework from each institution you have attended.
  • Foreign transcripts evaluated by a Concordia-Chicago-approved international credentialing service. Concordia-Chicago accepts evaluations from Educational Credential Evaluators (ECE).
  • A certified document pledging financial support for your first year of study and without any unexpected events, and enough funding from the same or an equally dependable source for the following years.
  • Proof of graduation from a secondary school.
  • A transfer verification form for students transferring from a school in the United States.
  • Proof of English proficiency, via one of the following:
  • A score of at least 72 (internet-based) on the Test of English as a Foreign Language (TOEFL) — Concordia-Chicago’s DI code is 1140
  • A score of 6.0 on the International English Language Testing System (IELTS)
  • Successful completion of Level 112 at an ELS Language School (ELS) or a certificate of completion of program from an English Language Institute (ELI), along with a recommendation of the program director
  • Duolingo test with a minimum score of 95


Programme campus:

Chicago

University’s main campus:

Concordia University Chicago

Chicago, USA

Programme name:

Marketing (BBA)

Field of study:

Business & Management, Marketing, E-Commerce & Digital Strategy

Programme level:

Bachelor

Programme language:

English

Duration & semesters:

48 months / 8 semesters

Next admission date:

01 Oct 2026

Programme pricing

Study mode Workload Duration Cost per year Total cost
On-campus Full-time 48 months 9,710$ 38,840$
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Study at Concordia University Chicago

USA
Chicago

A career-focused university combining academic excellence, practical learning, and a supportive community to prepare students for success in a global and evolving world.

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