In a world where unforgettable experiences define brands and destinations, the Tourism, Hospitality and Event Management Professional Master at BSBI empowers you to become a dynamic leader in one of the world’s most vibrant industries. This programme equips you with the knowledge, tools, and global mindset to design, manage, and elevate experiences that connect people and cultures. 

Designed for ambitious individuals seeking to excel in experience-led industries, the programme blends strategic business education with hands-on learning. You will explore global tourism trends, luxury hospitality management, sustainable destination planning, and high-impact event coordination while developing leadership, communication, and innovation skills essential to the sector. 

This programme is ideal for individuals who are passionate about creating meaningful experiences and aspire to shape the future of global travel, hospitality and event management. Whether you are already working in the field and looking to advance or pivoting your career toward a vibrant, people-focused industry, this programme will provide the strategic foundation and international perspective you need to thrive. 

You will gain the tools to pursue leadership roles and specialise in areas such as luxury hospitality, sustainable tourism, experiential travel or large-scale event production. With a focus on customer engagement, cultural awareness and global trends, the programme opens doors to an exciting, future-proof career. 

Over the duration of this programme, you will: 

• Master the principles of tourism management, hospitality operations, and event design in a global context. 
• Explore destination branding, customer experience, and service innovation in a competitive marketplace. 
• Gain practical insights through real-world case studies, live projects, and industry guest lectures. 
• Build professional connections and enhance your employability through BSBI’s industry network and career services. 

With a curriculum tailored to reflect the latest developments and challenges in the tourism and hospitality sector, this master’s programme will prepare you to become a highly adaptable and in-demand professional in a globally expanding field. 

During this programme, students will develop a solid understanding of essential event management topics, including marketing, sustainability, cross-cultural management, operations and leadership for the tourism industry. 

Choose to enhance your Professional Master with an additional academic degree delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage. 

This pathway gives you the opportunity to graduate with: 

• Professional Master’s (from BSBI)
• UK Academic Degree awarded by the University of Chichester 

At BSBI, we are committed to delivering world-class education that aligns with the highest standards of excellence, innovation, and inclusivity. This programme is certified by CUALIFICAM, a prestigious accreditation procedure established by the Fundación para el Conocimiento Madrimasd. This certification ensures that our Master in Tourism, Hospitality and Event Management programme meets the rigorous quality standards of the European Higher Education Area (EHEA), affirming our dedication to academic excellence and professional relevance. 

Our commitment to delivering exceptional education is further underscored by our proud membership in AEEN (Asociación Española de Escuelas de Negocios) and the European Union of Private Higher Education (EUPHE). These affiliations reinforce BSBI’s standing as a leading institution within the global education landscape and provide our students with unparalleled opportunities to thrive in an international environment. 

Recognised for its innovation and excellence, BSBI has won multiple awards, including the Best Innovation Strategy Award at the AMBA/BGA Excellence Awards 2025 for BOTSBI – its groundbreaking AI-powered robot. The school also received the Bronze Award for Blended and Presence Learning at the QS Reimagine Education Awards 2024 and won the Outstanding Organisation Award at the Education 2.0 Conference in Dubai.  

Learn from industry experts and global professionals 

Gain insights from lecturers and guest speakers with deep expertise in international hospitality, tourism planning and event management. Learn from real-world case studies and applied industry scenarios. 

Join a global network

BSBI has over 7,000 students enrolled and over 4,000 alumni representing 114 nationalities. 

Build a career in one of the world’s fastest-growing sectors

Tourism and hospitality are among the most resilient and expanding global industries. This programme equips you with the strategic knowledge and skills to pursue roles in organisations worldwide. 

Combine theory with real-world application 

Participate in practical projects, simulations and internship opportunities to ensure your knowledge is grounded in real experience and ready for immediate impact.

Upon successful completion of the Master in Tourism, Hospitality and Event Management at BSBI, you will:

Lead with strategic insight in experience-driven sectors 

Understand the economic, social and cultural dynamics that shape global tourism and hospitality. Develop the strategic thinking required to lead in complex, customer-centric industries. 

Design memorable guest and delegate experiences 

Learn how to craft immersive experiences that delight travellers, guests, and event participants, while aligning with organisational goals and brand identity. 

Manage operational complexity with confidence 

Develop expertise in managing hotel operations, international events, and tourism services, balancing logistics, budgeting, marketing, and team leadership. 

Drive innovation and embrace sustainability 

Explore how to apply emerging technologies and sustainable practices to shape the future of tourism and hospitality in a responsible and forward-thinking way. 

This programme ensures you graduate with a strategic mindset, creative vision and industry-aligned skillset that prepares you for success in a rapidly evolving global landscape. 

Gain Real-world Experience

A key component of the Master in Tourism, Hospitality and Event Management at BSBI is the mandatory internship, which provides students with direct exposure to the professional world. This immersive experience bridges the gap between academic learning and industry practice, allowing you to apply your knowledge in a real-world setting. Through the internship, you will enhance your practical skills, build a professional network and gain valuable insights into your chosen sector – whether it’s tourism development, hotel management or international event planning. By the end of your studies, you’ll graduate with both the academic foundation and hands-on experience needed to thrive in a competitive, global marketplace. 

Career Progression: Your Future in Tourism, Hospitality and Event Management Starts Here 

Graduates of the Master in Tourism, Hospitality and Event Management at BSBI will be equipped to thrive in dynamic, international environments across the experience economy. You will be prepared to manage and lead across tourism boards, luxury hotels, global events, destination marketing organisations and hospitality start-ups. 

Exciting Career paths:

• Hotel or Resort Manager 
• Destination Marketing Specialist 
• International Event Manager 
• Travel and Experience Consultant 
• Conference and Exhibition Director 
• Guest Experience Manager 
• Tourism Development Officer 

With a global perspective and an in-depth understanding of service excellence, BSBI graduates stand out as adaptable, service-focused leaders ready to make an impact. 

Graduates of this programme will possess a well-rounded skill set, combining operational knowledge with leadership, customer experience design and commercial insight. 

Key Competencies and Skills 

• Global tourism management, travel tech & AI in tourism 
• Strategic hospitality planning 
• Event design and execution 
• Service quality and customer experience 
• Budgeting, forecasting and logistics 
• Cultural awareness and international communication 
• Crisis and risk management 
• Innovation in hospitality and travel 
• Sustainability in tourism and events 

With this blend of competencies, graduates will be well-positioned to lead and innovate in a wide range of experience-led industries. 

• Locations: Madrid*  
• Certified by CUALIFICAM 
• Duration: 18 months 
• Mode of Study: Full-time  
• Format: On-campus
• Language: Spanish  
• Units: 90 ECTs 

All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.

Term 1

• Tourism and Hospitality Business Strategy  
• Strategic Approach in Marketing Planning for Hospitality  

Term 2

• Consumer Behaviour 
• Hospitality Operations Management   

Term 3

• Event Management  
• Cross Cultural Management  
• Business Decision Making for the Hospitality Industry  

Term 4

• Internship
• Dissertation

BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.

• Student Diversity and Inclusion: BSBI’s student body represents over 75 nationalities, with a gender distribution of 66% men and 34% women and an average age of 28 across its main programmes.
• Equitable Admission Process: BSBI ensures equal treatment in admissions, focusing on candidate suitability and providing necessary accommodations for disabled students.
• Commitment to Academic and Personal Development: BSBI’s teaching practices promote academic and personal growth, tailored to meeting the needs of its diverse student community.
• Future Educational Goals: BSBI aims to introduce new academic programmes and strengthen collaborations to positively impact the global community.
• Technological Advancements: BSBI is adopting new technologies and expanding its faculty and locations to enhance its educational offerings.
• Innovative Teaching Methods: BSBI combines in-person, remote and hybrid learning to overcome challenges like visa issues, ensuring uninterrupted academic progress.
• Research and Academic Initiatives: BSBI supports research through its Postdoctoral Research Centre and organises numerous academic events, including a TEDx on education in the metaverse.
• Sustainability and Ethical Education: BSBI integrates sustainability and ethical practices into its programmes, collaborating with global institutions like the Goa Institute of Management and offering professional certificates in corporate sustainability and ethics.

BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.

• Commitment to Ending Poverty: BSBI empowers students to develop business plans for non-profits, supports initiatives like Back-to-School Africa and partners with organisations to offer scholarships and educational opportunities to disadvantaged youth.
• Health and Well-being Initiatives: BSBI offers wellness and mental health support through consultants, workshops and support groups, fostering a community that prioritises emotional and psychological well-being.
• Quality Education: BSBI is recognised for its academic excellence, interdisciplinary research and partnerships with external academic institutions, enhancing global educational standards.
• Promoting Gender Equality: BSBI cultivates an inclusive environment, by upholding anti-discrimination laws and supporting initiatives like the Women in Technology Scholarship to empower women in the tech industry.
• Reducing Inequalities: BSBI ensures fair treatment for all, providing necessary facilities and resources to guarantee equal access to education and employment opportunities.
• Water and Energy Efficiency: BSBI has renovated its main campus facilities to optimise water and energy usage, incorporating sustainable materials and systems to reduce environmental impact.
• Sustainable Construction and Waste Management: BSBI uses eco-friendly materials in renovations and implements efficient waste management systems to promote recycling and reduce waste generation.
• Promoting Sustainable Transport: BSBI encourages the use of public transport and provides bicycle parking to reduce the reliance on cars, supporting sustainable commuting alternatives.

To support your academic journey once you are enrolled, we provide access to platforms designed to keep you connected and organised.

Canvas

Canvas is a comprehensive learning platform where students can access their modules, check their grades, and find educational materials. Additionally, through this platform, they can take exams and submit their assignments and academic work.

MyPage Student Portal 

The MyPage Student Portal serves as the central access point for an overview of students’ academic information, class schedule, attendance records, submission of letter requests, and more.