Harness the Power of Data to Drive Innovation and Strategy 

In today’s data-centric economy, organisations need professionals who can go beyond spreadsheets—those who can extract meaning from data, tell compelling stories through numbers, and make strategic decisions that create real impact. The Master in Data Analytics at BSBI empowers you to become that professional. 

This programme blends statistical modelling, data management, machine learning, and business strategy to help you master the entire data lifecycle—from data collection and analysis to insight-driven decision-making. 

Whether you want to specialise in business intelligence, AI-powered forecasting, or strategic analytics, this programme provides a solid foundation and hands-on experience through real-world case studies and expert-led projects. 

This programme is ideal for aspiring professionals who want to harness the power of data to solve real business problems. Whether you’re already working in business or tech, or transitioning into analytics from another field, the curriculum is designed to support your growth at every stage. 

If you’re intellectually curious, enjoy solving complex problems, and want to turn information into insight, this is the programme for you. 

Over the duration of this programme, you will: 

• Build expertise in data mining, statistical analysis, and predictive modelling. 
• Gain practical experience with tools like Python, R, SQL, Tableau, and Power BI. 
• Learn how to communicate data-driven insights to influence strategy and performance. 
• Apply theory to practice through hands-on projects, live datasets, and business simulations. 
• Tap into BSBI’s global network of industry professionals and career opportunities. 
• With a future-focused curriculum grounded in real business needs, this master’s degree equips you with the confidence and technical acumen to thrive in any data-driven industry. 

Graduates will be equipped for roles such as Business Analyst, Data Scientist, Data Engineer, BI Consultant, or Analytics Manager. You’ll gain the skills to lead data strategies, optimise performance, and drive innovation across diverse industries.

Choose to enhance your Professional Master with an additional academic degree delivered in partnership with the University of Chichester — a UK institution ranked among the Top 30 in the Guardian University Guide and backed by more than 130 years of academic heritage. 

This pathway gives you the opportunity to graduate with: 

• Professional Master’s (from BSBI)
• UK Academic Degree awarded by the University of Chichester 

At BSBI, we are committed to delivering world-class education that aligns with the highest standards of excellence, innovation, and inclusivity. The Master in Global MBA is certified by CUALIFICAM, overseen by the Fundación para el Conocimiento Madrimasd, ensuring compliance with the European Higher Education Area (EHEA). 

BSBI is also a proud member of AEEN (Asociación Española de Escuelas de Negocios) and the European Union of Private Higher Education (EUPHE), reinforcing our dedication to academic excellence, professional development, and international relevance. 

Recognised for its innovation and excellence, BSBI has won multiple awards, including the Best Innovation Strategy Award at the AMBA/BGA Excellence Awards 2025 for BOTSBI – its groundbreaking AI-powered robot. The school also received the Bronze Award for Blended and Presence Learning at the QS Reimagine Education Awards 2024 and won the Outstanding Organisation Award at the Education 2.0 Conference in Dubai.  

Choose BSBI for a world-class MBA experience designed to launch your leadership career on a global stage.  

Learn from industry-driven curriculum

Stay current with emerging tools, techniques, and trends in data analytics, including AI and machine learning.

Build hand-on experience and credentials

Engage in real projects, work with live data, and earn industry-recognised certifications that boost your CV. 

Study in a global business hub 

Experience BSBI’s international environment and benefit from strong industry ties in Madrid and Barcelona. 

Boost your employability with practical internship 

Gain real-world experience that helps you transition smoothly into high-impact roles after graduation. 

Shape Strategy with Data-Driven Intelligence

Upon completing the Master in Data Analytics, you’ll be equipped to turn complex data into actionable insights that drive business success.

Master the Tools of the Trade 

Gain proficiency in leading data analysis and visualisation tools including Python, R, SQL, Excel, and Power BI. Apply machine learning models and AI techniques to uncover patterns and predict future trends. 

Translate Data into Strategic Insights 

Develop the critical thinking and analytical skills to interpret data in business contexts. Create impactful data stories and dashboards that support high-level decision-making. 

Bridge Theory and Practice 

Engage in hands-on projects and live data analysis scenarios. Work with real datasets, collaborate with industry mentors, and solve complex business problems through analytics. 

Lead with Confidence in a Data-First World 

Strengthen your leadership, problem-solving, and communication skills to influence data-informed strategy. Build the resilience and curiosity to stay ahead in a fast-changing, tech-driven economy. 

This programme ensures you graduate with a powerful blend of technical, analytical, and strategic capabilities—ready to lead in the data economy.

Gain Real-world Experience

A standout feature of the Master in Data Analytics is the mandatory internship, offering invaluable exposure to real data projects in corporate settings. Whether analysing customer trends, optimising supply chains, or forecasting financial outcomes, you’ll work on high-impact projects that bridge academic theory with industry execution. 

This immersive experience enhances your technical skills, boosts your professional confidence, and connects you with a network of data professionals—preparing you to enter the job market with hands-on experience and a competitive edge.

YOUR FUTURE IN DATA ANALYTICS STARTS HERE

Graduates of the Master in Data Analytics are highly sought after across sectors including finance, healthcare, tech, marketing, and logistics. Whether you’re aiming to become a data scientist, business analyst, or insights consultant, this programme gives you the tools to make data work for business. 

As a BSBI graduate, you’ll also benefit from access to our dedicated Careers Service, connecting you to global job opportunities and guiding your career path with expert support. 

Exciting Data Analytics Career Paths 

Your qualifications open doors to a wide range of roles, including: 

• Data Analyst – Interpret complex data to help businesses make smarter decisions. 
• Business Intelligence Analyst – Design and develop dashboards to track performance and KPIs. 
• Data Scientist – Build predictive models using machine learning and AI. 
• Data Engineer – Manage and optimise data pipelines and architecture. 
• Analytics Consultant – Advise businesses on data strategies to enhance performance and profitability. 

With data transforming every industry, your skills will be in high demand—setting you up for long-term success in a future-proof career. 

Graduates of the Master in Global MBA will be recognised for their strategic thinking, cultural agility, and leadership excellence. With a global perspective and strong analytical abilities, they will confidently manage teams, drive innovation, and lead organisations through complexity and change. 

Key Competencies and Skills 

• Data Analysis and Visualisation – Use tools like Tableau, Power BI, and Excel to create impactful visual narratives. 
• Statistical Modelling and Forecasting – Apply advanced models to predict business outcomes. 
• Programming for Data – Code with Python, R, and SQL for data manipulation and automation. 
• Machine Learning and AI – Leverage algorithms for predictive analytics and intelligent decision-making. 
• Business Intelligence Strategy – Align data initiatives with company objectives and KPIs. 
• Data Storytelling and Communication – Translate complex data into simple, compelling insights for decision-makers. 
• Ethics and Data Governance – Understand the principles of ethical data usage, privacy, and compliance.  

This future-focused programme ensures graduates possess the practical expertise, creative vision, and analytical capabilities to thrive in the fast-paced digital marketing industry. 

Step into a world of limitless opportunities—your journey to digital marketing leadership begins at BSBI! 

• Locations: Barcelona and Madrid*  
• Certified by CUALIFICAM 
• Duration: 18 months 
• Mode of Study: Full-time  
• Format: On-campus
• Language: English and Spanish  
• Units: 90 ECTs 

All core modules carry 10 ECTS each, except for the Internship module which carries 12 ECTS and the dissertation which carries 18 ECTS.

Term 1

• Fundamentals of Data Analytics  
• Predictive Analytics and Machine Learning using Python

Term 2

• Enterprise Data Warehouse and Database Management Systems 
• Big Data Analytics 

Term 3

• Visualisation and Story Telling using Tableau 
• Computer Vision and Artificial Intelligence

Term 4

• Internship 
• Dissertation 

BSBI is dedicated to enhancing the quality, equity and inclusivity in education, emphasising lifelong learning, mobility and sustainable development.

• Student Diversity and Inclusion: BSBI’s student body represents over 75 nationalities, with a gender distribution of 66% men and 34% women and an average age of 28 across its main programmes.
• Equitable Admission Process: BSBI ensures equal treatment in admissions, focusing on candidate suitability and providing necessary accommodations for disabled students.
• Commitment to Academic and Personal Development: BSBI’s teaching practices promote academic and personal growth, tailored to meeting the needs of its diverse student community.
• Future Educational Goals: BSBI aims to introduce new academic programmes and strengthen collaborations to positively impact the global community.
• Technological Advancements: BSBI is adopting new technologies and expanding its faculty and locations to enhance its educational offerings.
• Innovative Teaching Methods: BSBI combines in-person, remote and hybrid learning to overcome challenges like visa issues, ensuring uninterrupted academic progress.
• Research and Academic Initiatives: BSBI supports research through its Postdoctoral Research Centre and organises numerous academic events, including a TEDx on education in the metaverse.
• Sustainability and Ethical Education: BSBI integrates sustainability and ethical practices into its programmes, collaborating with global institutions like the Goa Institute of Management and offering professional certificates in corporate sustainability and ethics.

BSBI is committed to various Sustainable Development Goals through initiatives focused on poverty eradication, health and well-being, quality education, gender equality, reducing inequalities, clean water and sanitation, affordable and clean energy, industry innovation and responsible consumption.

• Commitment to Ending Poverty: BSBI empowers students to develop business plans for non-profits, supports initiatives like Back-to-School Africa and partners with organisations to offer scholarships and educational opportunities to disadvantaged youth.
• Health and Well-being Initiatives: BSBI offers wellness and mental health support through consultants, workshops and support groups, fostering a community that prioritises emotional and psychological well-being.
• Quality Education: BSBI is recognised for its academic excellence, interdisciplinary research and partnerships with external academic institutions, enhancing global educational standards.
• Promoting Gender Equality: BSBI cultivates an inclusive environment, by upholding anti-discrimination laws and supporting initiatives like the Women in Technology Scholarship to empower women in the tech industry.
• Reducing Inequalities: BSBI ensures fair treatment for all, providing necessary facilities and resources to guarantee equal access to education and employment opportunities.
• Water and Energy Efficiency: BSBI has renovated its main campus facilities to optimise water and energy usage, incorporating sustainable materials and systems to reduce environmental impact.
• Sustainable Construction and Waste Management: BSBI uses eco-friendly materials in renovations and implements efficient waste management systems to promote recycling and reduce waste generation.
• Promoting Sustainable Transport: BSBI encourages the use of public transport and provides bicycle parking to reduce the reliance on cars, supporting sustainable commuting alternatives.

To support your academic journey once you are enrolled, we provide access to platforms designed to keep you connected and organised.

Canvas

Canvas is a comprehensive learning platform where students can access their modules, check their grades, and find educational materials. Additionally, through this platform, they can take exams and submit their assignments and academic work.

MyPage Student Portal 

The MyPage Student Portal serves as the central access point for an overview of students’ academic information, class schedule, attendance records, submission of letter requests, and more.